PERANCANGAN VISUAL STORYTELLING MEDIA SOSIAL SEBAGAI UPAYA PENINGKATAN BRAND AWARENESS DI PT MOJADI APLIKASI INDONESIA

SOCIAL MEDIA VISUAL STORYTELLING DESIGN AS AN EFFORT TO ENHANCE BRAND AWARENESS AT PT MOJADI APLIKASI INDONESIA

Media sosial khusus nya Instagram mempunyai peran yang aktif dalam upaya peningkatan kesadaran merk bagi setiap lini bisnis, tidak terkecuali Mojadiapp, merupakan bisnis yang bergerak di bidang MOOC (Massive Open Online Courses). Konten-konten yang sudah dibuat sedemikan rupa untuk memenuhi kebutuhan promosi produk Mojadiapp di media sosial, namun masih terdapat celah untuk improvisasi terkait strategi pembuatan konten-konten yang ada untuk menambah keefektifan komunikasi visi, misi dan spirit bisnis Mojadiapp, sehingga dilakukanlah Perancangan Visual Storytelling Media Sosial sebagai upaya Peningkatan Brand Awareness di PT Mojadi Aplikasi Indonesia untuk menambah kesadaran merk terhadap pelajar dan mahasiswa Indonesia Penelitian merupakan penelitian kualitis dengan Teknik analisis Milles and Huberman dan metode perancangan Design Thinking Stanford Design School. Proses perancangan diawali dengan mengumpulkan data primer dan data skunder melalui observasi dan kuisioner. Selain itu dilakukan juga pengujian tingkatan brand awareness menggunakan skala likert sebelum dan sesudah perancangan sebagai indikator upaya peningkatan brand awareness. Desain dibuat menggunakan brand guideline yang sudah disediakan pihak Mojadiapp yaitu meliputi warna,logo,font,karakter, dan super grafis. Perancangan ini menghasilkan konten Instagram berupa feed insyagram. Dari hasil uji coba sebelum dan sesudah perancangan visual storytelling. Karya yang dibuat efektif meningkatkan brand awareness Mojadiapp dari sebelumnya ber kategori baik menjadi sangat baik dengan peningktatan sebesar 19,75%. 

Social media, especially Instagram, has an active role in efforts to increase brand awareness for every line of business, including Mojadiapp, which is a business engaged in the field of MOOC (Massive Open Online Courses). The content has been created in such a way as to meet the needs of promoting Mojadiapp products on social media, but there is still room for improvisation regarding the strategy for creating existing content to increase the effectiveness of communicating Mojadiapp's vision, mission and business spirit, so Visual Storytelling Media Design was carried out Social as an effort to Increase Brand Awareness at PT Mojadi Aplikasi Indonesia to increase brand awareness among Indonesian students and students. The research is a qualitative research using the Milles and Huberman analysis technique and the Design Thinking Stanford Design School design method. The design process begins with collecting primary data and secondary data through observation and questionnaires. In addition, brand awareness level testing was also carried out using a Likert scale before and after design as an indicator of efforts to increase brand awareness. The design was made using the brand guidelines provided by Mojadiapp which includes colors, logos, fonts, characters and super graphics. This design produces Instagram content in the form of Instagram feeds. From the results of trials before and after designing visual storytelling. The work that was made effectively increased Mojadiapp's brand awareness from previously in the good category to very good with an increase of 19.75%.