Analisis Semiotika Peirce pada Video Musik Stray Kids yang berjudul “CASE 143”
Peirce's Semiotic Analysis of Stray Kids' Music Video entitled "CASE 143"
Korean Wave is now very developed penetrated all over the world, one of which is music. In general, music videos are used as part of the promotion of songs with concepts that match the songs, there are also music videos that are used to tell a story about a certain incident or convey a feeling. One of them was Stray Kids who released the song and music video "CASE 143". Music videos are used to convey the process of love. The purpose of this study is to analyze and interpret the meaning contained in this music video and also to find out the visual relationship of signs in the music video. The method used in this study is descriptive qualitative with design review stages namely descriptive, formal analysis, interpretation, and evaluation. The theory used in this study uses the theory of semiotics by Peirca. The results obtained from this study found many visual signs in music videos related to the stages of the psychological process of falling in love.