PENGARUH KUALITAS LAYANAN TERHADAP MINAT BELI ULANG DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA PENGGUNA TRANSPORTASI MIGO DI SURABAYA 

THE EFFECT SERVICE QUALITY OF REPURCHASE INTENTION WITH CUSTOMER  SATISFACTION AS AN INTERVENING VARIABLE IN MIGO TRANSPORTATION USERS IN SURABAYA

Quality of service is a priority in maintaining business relationships with service providers and consumers. By improving the quality of service can foster customer satisfaction, so consumers will buy the same product at the company. In this study, the aim is to look for the effect of service quality on repurchase intention, the effect of service quality on customer satisfaction, and the effect of customer satisfaction on repurchase interest in Migo e-Bike transport users in Surabaya. Descriptive quantitative is used as a research method. The population taken was 378. Samples amounted to 182. In this study using data collection techniques with a questionnaire and analyzed by path analysis. Based on the results of this study can have an effect on asking consumers to the quality of goods and give satisfaction to consumers who buy products and there is an influence on the repurchase interest of Migo owners in Surabaya.