PENGARUH MODAL INSANI DAN MODAL SOSIAL TERHADAP KINERJA UMKM MAKANAN DAN MINUMAN DI SURABAYA 

THE EFFECT OF HUMAN CAPITAL AND SOCIAL CAPITAL ON THE PERFORMANCE OF FOOD AND BEVERAGE MSMES IN SURABAYA

Situasi pandemi seperti pada saat ini merupakan musuh utama bagi para pengusaha. Mereka harus tetap menjalankan usahanya ditengah adanya pembatasan manusia untuk berkerumun. Fakta di lapangan menunjukkan UMKM makanan dan minuman justru mengalami peningkatan, tetapi peningkatan jumlah UMKM ini tidak diiringi dengan peningkatan omzet penjualan. Peran pelaku UMKM sangat dibutuhkan untuk meningkatkan omzet penjualan. Melalui modal insani seperti pengetahuan dan pengalaman dan juga modal sosial seperti relasi dari pelaku usaha dapat meningkatkan kinerja UMKM. Tujuan penelitian menganalisis pengaruh modal insani serta modal sosial akan kinerja UMKM makanan serta minuman di Surabaya. Jenis penelitian memakai pendekatan kuantitatif, total sampel sebanyak 92 pemilik usaha. Hasil dari penelitian diperoleh bahwa modal insani serta modal sosial secara simultan berpengaruh positif serta signifikan akan kinerja UMKM. Secara parsial modal insani berpengaruh positif serta signifikan terhadap kinerja UMKM dan modal sosial berpengaruh positif serta signifikan akan kinerja UMKM.

The current pandemic situation is the main enemy for entrepreneurs. They have to keep running their business in the midst of human restrictions on crowding. Facts on the ground show that food and beverage MSMEs have actually increased, but the increase in the number of MSMEs is not accompanied by an increase in sales turnover. The role of MSME actors is needed to increase sales turnover. Through human capital such as knowledge and experience as well as social capital such as relationships from business actors can improve the performance of MSMEs. The purpose of this study is to analyze the influence of human capital and social capital on the performance of food and beverage SMEs in Surabaya. This type of research uses a quantitative approach, with a total sample of 92 business owners. The results of the study show that human capital and social capital simultaneously have a positive and significant effect on the performance of MSMEs. Partially, human capital has a positive and significant effect on the performance of MSMEs and social capital has a positive and significant effect on the performance of MSMEs.