IMPLEMENTASI KEBIJAKAN PROGRAM PARKIR BERLANGGANAN DALAM MENUNJANG PENDAPATAN ASLI DAERAH (PAD) KABUPATEN SAMPANG

IMPLEMENTATION OF SUBSCRIPTION PARKING PROGRAM POLICY IN SUPPORTING REGIONAL ORIGINAL INCOME (PAD) SAMPANG REGENCY

Perkembangan suatu daerah diikuti dengan peningkatan mobilitas penduduk serta pertumbuhan lalu lintas dari segi jumlah kendaraan yang semakin bertambah sehingga menyebabkan kekurangan area parkir dengan ketidakseimbangan antara penawaran dan permintaan parkir. Berdasarkan permasalahan yang ada penelitian ini dibuat untuk mengetahui dan mendeskripsikan implementasi kebijakan parkir berlangganan yang terdapat di Kabupaten Sampang dalam menunjang pendapatan asli daerah. Fokus dalam penelitian ini yaitu, (1) Penyelenggaraan pelayanan parkir berlangganan di Kabupaten Sampang apakah telah mampu menunjang Pendapatan Asli Daerah atau belum, (2) Faktor kendala dalam layanan parkir berlangganan di Kabupaten Sampang. Penelitian ini menggunakan metode kualitatif-deskriptif dengan teori AGIL (Adaption, Goal Attainment, Integration, dan Latency). Hasil penelitian ini menunjukkan bahwa Berdasarkan data dari Dishub target penerimaan PAD dari jada retribusi parkir berlangganan seharusnya Rp 3,2 miliar, namun realisasinya masih senilai Rp 1,5 miliar. Hal ini menunjukkan bahwa jasa retribusi parkir berlangganan masih belum mampu menunjang PAD. Faktor kendala dalam pelaksanaan jasa retribusi parkir berlangganan adalah rendahnya pemahaman masyarakat sehingga masih yang melakukan pelanggaran, kurang tegasnya petugas juru parkir dalam menindak lanjuti para pelanggar serta kurangnya fasilitas yang ada dikawasan parkir berlangganan. Pemerintah Kabupaten Sampang telah melakukan beberapa upaya dalam meningkatkan kualitas pelayanan parkir berlangganan yaitu misal setiap sebulan sekali Dinas Perhubungan melakukan sosialisai kepada jukir terkait kendala yang terjadi dilapangan dan melakukan patroli keliling menjelaskan tentang program parkir berlangganan disertai penyebaran brosur yang berisi informasi tentang parkir berlangganan.

Kata Kunci: Implementasi Kebijakan, Parkir Berlangganan, Pendapatan Asli Daerah (PAD).

The development of an area is followed by an increase in population mobility and traffic growth in terms of the increasing number of vehicles, causing a shortage of parking areas with an imbalance between supply and demand for parking. Based on the existing problems, this research was made to identify and describe the implementation of subscription parking policies in Sampang Regency in supporting local revenue. The focus in this research is, (1) The implementation of subscription parking services in Sampang Regency whether it has been able to support Regional Original Income or not, (2) Obstacle factors in subscription parking services in Sampang Regency. This study uses a qualitative-descriptive method with AGIL theory (Adaption, Goal Attainment, Integration, and Latency). The results of this study indicate that based on data from Dishub the target of PAD revenue from subscription parking fees should be Rp. 3.2 billion, but the realization is still Rp. 1.5 billion. This shows that the subscription parking retribution service is still not able to support PAD. The constraint factors in the implementation of subscription parking retribution services are the low understanding of the community so that there are still those who commit violations, the lack of firmness of parking attendants in following up on violators and the lack of existing facilities in the subscription parking area. The Sampang Regency Government has made several efforts to improve the quality of subscription parking services, for example once a month the Department of Transportation conducts socialization to judges regarding obstacles that occur in the field and conducts mobile patrols explaining the subscription parking program accompanied by the distribution of brochures containing information about subscription parking.

Keywords: Policy Implementation, Subscription Parking, Local Revenue (PAD).