ABSTRACT
STRATEGI KOMUNIKASI PEMASARAN
LEMBAGA
DESA WISATA BEJIJONG DALAM MENCAPAI
ANUGERAH DESA WISATA INDONESIA
Nama :
Annisa Ramawati
Program Studi : Ilmu
Komunikasi
Jurusan :
Ilmu Sosial
Fakultas : Ilmu Sosial dan Hukum
Lembaga : Universitas Negeri Surabaya
Pembimbing : Tatak Setiadi, M.A.
This research was conducted with the
aim of knowing the strategies implemented by the Bejijong Tourism Village
Institute in participating in the Indonesian Tourism Village Awarding, an event
held by the Ministry of Tourism and Creative Economy. This research uses a type
of qualitative descriptive research approach, research is descriptive in nature
by describing the data obtained from the field, which can be in the form of
words, pictures or other documents. Qualitative approach, which is to make
direct observations to investigate social phenomena or humans. The main
informants were the secretary of the Bejijong tourism village, the head of the
Bejijong tourism village institution and representatives of members of the
Bejijong tourism village institution. As for some supporting informants taken
by researchers from visiting tourists. Data collection techniques used are
interviews, observation, and documentation. Data analysis was carried out by
collecting data, reducing data, presenting data, and concluding. The results
showed that the strategy implemented by the Tourism Village Institute was a
marketing mix of 7p product, price, place, promotion, people, physical
evidence, and process. There are also findings that support and inhibit the
marketing strategy carried out by the Tourism Village Institute. Supporting
factors include management which includes services, historic locations and
community support, clean, tidy and unique locations. The inhibiting factors are
natural resources and language.
Keywords:
Strategy, tourism, marketing.