Pengaruh Factor Social, Store Environment dan Shopping Lifestyle Terhadap Impulsif Buying Konsumen Muslim pada Matahari Departement Store Royal Plaza Surabaya

Pembelian impulsif sering kita jumpai dalam kehidupan sehari-hari. Penelitian ini bertujuan untuk mengidentifikasi pengaruh factor social, store environment dan shopping lifestyle terhadap impulsif buying konsumen muslim pada Matahari Departement Store Royal Plaza Surabaya. Penelitian ini menggunakan metode penelitian kuantitatif dengan pendekatan asosiatif dan menggunakan teknik pengambilan sampel non-propability sampling dengan teknik purposive sampling. Jenis data dalam penelitian ini menggunakan data primer dan dikumpulkan melalui penyebaran kuesioner dengan pengukuran skala likert. Teknik analisis yang digunakan untuk menguji hipotesis menggunakan SmartPLS 4. Hasil penelitian menunjukkan bahwa secara parsial variabel social factor dan shopping lifestyle berpengaruh secara positif dan signifikan terhadap impulse buying konsumen. Sedangkan variabel store environment tidak berpengaruh signifikan terhadap impulse buying konsumen

Kata Kunci: Factor Social, Store Environment; Shopping Lifestyle; Impulse Buying

We often encounter impulse purchases in everyday life. This research aims to identify the influence of social factors, store environment and shopping lifestyle on impulsive buying of Muslim consumers at Matahari Department Store Royal Plaza Surabaya. This research uses a quantitative research method with an associative approach and uses a non-probability sampling technique with a purposive sampling technique. The type of data in this research uses primary data and is collected through distributing questionnaires with Likert scale measurements. The analysis technique used to test the hypothesis uses SmartPLS 4. The research results show that partially the social factors and shopping lifestyle variables have a positive and significant effect on consumer impulse buying. Meanwhile, the store environment variable has no significant effect on consumer impulse buying.

Keywords: Factor Social, Store Environment; Shopping Lifestyle; Impulse Buying