Pengaruh Mental Accounting, Regret Aversion Bias, Herding Bias, Loss Aversion, Risk Perception dan Financial Literacy terhadap Keputusan Investasi Investor Generasi Z
Kode Dokumen :
0200/FE-MAN/2023
Penulis Utama :
IVANNA MEYLIA HANDRANATAN TANG
NIM Penulis Utama:
18080574022
Tahun :
2023
Judul ID :
Pengaruh Mental Accounting, Regret Aversion Bias, Herding Bias, Loss Aversion, Risk Perception dan Financial Literacy terhadap Keputusan Investasi Investor Generasi Z
Judul EN :
The Influence of Mental Accounting, Regret Aversion Bias, Herding Bias, Loss Aversion, Risk Perception and Financial Literacy on the Investment Decisions of Generation Z Investors
Sumber :
UNESA -
Fakultas Ekonomika dan Bisnis -
Jurusan S1 Manajemen -
18080574022 -
2023
Jenis Dokumen :
Skripsi
Abstrak ID :
Aktivitas investasi di Indonesia mengalami peningkatan dari tahun ke tahun, hal ini terlihat dari peningkatan jumlah investor di masa pandemi Covid-19. Penelitian ini bertujuan untuk mengetahui pengaruh mental accounting, regret aversion bias, herding bias, loss aversion, risk perception, dan financial literacy terhadap keputusan investasi investor Generasi Z di Surabaya pada masa pandemi Covid-19. Penelitian ini bersifat konklusif kausalitas dan menggunakan teknik purposive sampling dan snowball sampling. Data dikumpulkan melalui kuesioner online dan disebarkan kepada 229 responden yang memenuhi kriteria: investor generasi Z yang terdaftar di Kustodian Sentral Efek Indonesia (KSEI) dan perusahaan sekuritas di Surabaya. Metode analisis yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM) dengan program AMOS. Hasil penelitian ini menunjukkan bahwa variabel herding bias, risk perception, dan financial literacy berpengaruh signifikan terhadap keputusan investasi. Sebaliknya variabel mental accounting, regret aversion bias, dan loss aversion tidak berpengaruh signifikan terhadap keputusan investasi. Penelitian ini memberikan kontribusi kepada investor khususnya Generasi Z agar lebih berhati-hati, bijaksana, dan baik dalam mengambil keputusan investasi.
Abstrak EN :
Investment activity in Indonesia has been increasing yearly, as shown by the increase in the number of investors during the Covid-19 pandemic. This study investigates the effect of mental accounting, regret aversion bias, herding bias, loss aversion, risk perception, and financial literacy on the investment decisions of Generation Z investors in Surabaya during the Covid-19 pandemic. This study is causality conclusive and uses purposive sampling and snowball sampling for the techniques. Data is collected through online questionnaires and distributed among 229 respondents that fit the criteria: generation Z investors registered with the Indonesian Central Securities Depository (KSEI) and securities firms in Surabaya. The analytical method used in this study is the Structural Equation Model (SEM) with the AMOS program. The results of this study indicate that herding bias, risk perception, and financial literacy variables significantly affect investment decisions. In contrast, mental accounting, regret aversion bias and loss aversion variables do not significantly affect investment decisions. This research contributes to investors, especially Generation Z, so they can be more cautious, wiser, and better at making investment decisions.