ANALISIS SEMIOTIKA NILAI PENDIDIKAN KARAKTER TOKOH NUSSA DAN RARA PADA FILM ANIMASI NUSSA SEASON DUA

SEMIOTIC ANALYSIS OF EDUCATION VALUE OF NUSSA AND RARA CHARACTERS IN SECOND SEASON NUSSA ANIMATION FILM

Film animasi dapat mempengaruhi karakter dan prilaku anak karena kebiasaan anak-anak cenderung meniru apa yang dilihatnya. Penelitian ini dilakukan dengan meneliti film animasi Nussa karena film tersebut sudah meraih penghargaan dalam beberapa ajang  film terbaik dan sangat diminati masyarakat. Adapun tujuan penelitian adalah untuk: 1) Mendeskripsikan visualisasi karakter Nussa dan Rara pada Film Animasi Nussa season dua; 2) Mendeskripsikan hubungan tanda dan makna dalam visualisasi karakter Nussa dan Rara pada Film Animasi Nussa season dua; 3) Mendeskripsikan nilai pendidikan yang terdapat pada karakter Nussa dan Rara pada Film Animasi Nussa season dua. Penelitian ini menggunakan metode penelitian kualitatif deskriptif. Data yang diperoleh visualisasi karakter tokoh Nussa dan Rara dan hasil observasi pada youtube official Nussa video berjudul bincang Nussa dan data pendukung lainnya. Analisis visual yang digunakan adalah teori semiotika Charles Sanders Peirce dan dihubungakan dengan nilai pendidikan karakter. Hasil analisis dari penelitian ini yaitu: 1) Setiap episode visualisasi tokoh Nussa dan Rara selalu berbeda-beda disesuaikan dengan isi cerita yang ingin disampaikan, visualisasinyapun menarik dan mudah difahami oleh penonton, 2) komponen tanda-tanda seperti postur dan gerak tubuh, ekspresi wajah, latar tempat dan waktu yang terdapat pada visualisasi karakter tokoh Nussa dan Rara pada setiap episode memiliki makna yang berhubungan dengan isi cerita yang disampaikan, 3) Terdapat beragam nilai pendidikan karakter seperti nilai respect, caring, responsibility, trustworthiness, citizenship.

Kata Kunci : Film Animasi Nussa, Semiotika, Pendidikan Karakter, Charles Sanders Peirce.

Animated films can affect a child's character and behavior because children's habits tend to mimic what they see. This research was conducted by researching nussa animated film because the film has won awards in some of the best film events and is very popular with the public. The purpose of the research is to: 1) Describe the visualization of Nussa and Rara's characters in Nussa Animated Film season two; 2) Describe the relationship of signs and meanings in the visualization of Nussa and Rara characters in Nussa Animated Film season two; 3) Describe the educational value contained in the characters Nussa and Rara in The Animated Film Nussa season two. This study uses descriptive qualitative research methods. The data obtained visualization of nussa and rara character characters and observations on Nussa's official Youtube video titled Nussa talk and other supporting data. The visual analysis used is Charles Sanders Peirce's semiotics theory and relates to the value of character education. The results of the analysis of this study are: 1) Each episode of the visualization of nussa and rara characters is always different according to the content of the story to be told, visualization is interesting and easy to understand by the audience, 2) components of signs such as posture and gestures, facial expressions, background places and times contained in the visualization of characters Nussa and Rara characters in each episode has meanings related to the content of the story presented,3) there are various educational values of characters such as respect, caring, responsibility, trustworthiness, citizenship.

Keywords: Animated Film Nussa, Semiotic , Character Education, Charles Sanders Peirce.