STRATEGI FUNDRAISING DALAM MENINGKATKAN PEROLEHAN DANA ZAKAT DI LEMBAGA AMIL ZAKAT YAYASAN DANA SOSIAL AL-FALAH SURABAYA

FUNDRAISING STRATEGY IN INCREASING THE ACQUISITION OF ZAKAT FUNDS AT THE AMIL ZAKAT INSTITUTION AL-FALAH SOCIAL FUND FOUNDATION SURABAYA

Strategi fundraising memiliki peranan penting dalam meningkatkan perolehan dana zakat, namun lembaga pengelola zakat dalam mengimplementasikan strategi fundraising kurang optimal dilihat dari jumlah realisasi pengumpulan dana zakat di Indonesia mengalami kesenjangan cukup besar dengan potensi yang ada. Penelitian ini bertujuan untuk menjelaskan strategi fundraising di YDSF Surabaya dalam meningkatkan perolehan dana zakat dan menjelaskan kendala yang dihadapi YDSF Surabaya dalam melakukan kegiatan fundraising. Metode yang digunakan yaitu kualitatif dengan pendekatan studi kasus. Peneliti menggunakan teknik pengumpulan data dari wawancara kepada lima karyawan YDSF Surabaya dengan menggunakan teknik purposive sampling, observasi, dan juga dokumentasi. Teknik analisis data dilakukan dengan pengumpulan data, reduksi data, penyajian data dan penarikan kesimpulan. Teknik uji validitas data dilakukan dengan menggunakan triangulasi sumber dan metode. Hasil penelitian menunjukkan bahwa YDSF Surabaya dalam melakukan strategi fundraising menggunakan dua metode yaitu direct fundraising dan indirect fundraising yang dilakukan secara offline dan online. Kendala yang dihadapi yaitu tidak semua petugas fundraising menguasai produk, sulitnya mendapatkan nomor donatur, kurang optimalnya penghimpunan melalui aplikasi lembaga, tidak terhubungnya fungsi antar divisi, keterbatasan SDM dan munculnya program-program serupa di lembaga amil zakat lain. Penelitian ini menyarankankan pihak YDSF Surabaya agar terus mengembangkan strategi fundraising yang telah dilakukan, terutama pada strategi yang dilakukan secara online serta menambah sumber daya manusia yaitu amil, sehingga dalam melaksanakan strategi fundraising bisa lebih optimal serta efisien.

Kata Kunci: Strategi, Fundraising, Zakat, YDSF.

Fundraising strategy has an important role in increasing the acquisition of zakat funds, but zakat management institutions in implementing fundraising strategies are not optimal as seen from the amount of realization of zakat fund collection in Indonesia experiencing a large gap with the existing potential. This research aims to explain the fundraising strategy at YDSF Surabaya in increasing the acquisition of zakat funds and explaining the obstacles faced by YDSF Surabaya in conducting fundraising activities. The method used is qualitative with a case study approach. Researchers used data collection techniques from interviews with five YDSF Surabaya employees using purposive sampling techniques, observation, and also documentation. Data analysis techniques are carried out by collecting data, reducing data, presenting data and drawing conclusions. Data validity testing techniques are carried out using source and method triangulation. The results showed that YDSF Surabaya in conducting fundraising strategies used two methods, namely direct fundraising and indirect fundraising conducted offline and online. The obstacles faced are not all fundraising officers master the product, the difficulty of getting donor numbers, the less optimal collection through the institution's application, the disconnection of functions between divisions, limited human resources and the emergence of similar programs in other amil zakat institutions. This research suggests that YDSF Surabaya should continue to develop fundraising strategies that have been carried out, especially in strategies carried out online and increase human resources, namely amil, so that in implementing fundraising strategies can be more optimal and efficient.

Keywords: Strategy, Fundraising, Zakat, YDSF.