IMPLEMENTASI REDESIGN WEBSITE CV SENTOSA ABADI STEEL DENGAN MENGGUNAKAN KERANGKA BERPIKIR DOUBLE DIAMOND DAN METODE PENGEMBANGAN SDLC PROTOTYPING 

IMPLEMENTATION OF THE REDESIGN OF THE CV SENTOSA ABADI STEEL WEBSITE USING THE DOUBLE DIAMOND THINKING FRAMEWORK AND THE SDLC PROTOTYPING DEVELOPMENT METHOD

    Penelitian ini bertujuan untuk merancang ulang (redesign) website CV Sentosa Abadi Steel guna meningkatkan kualitas tampilan, kemudahan akses informasi, dan kepuasan pengguna. Pendekatan yang digunakan dalam proses perancangan adalah kerangka berpikir Double Diamond yang terdiri dari empat tahap: Discover, Define, Develop, dan Deliver. Selain itu, proses pengembangan website dilakukan menggunakan metode Software Development Life Cycle (SDLC) model Prototyping, yang bersifat iteratif dan melibatkan umpan balik langsung dari pihak internal perusahaan. Tahap Discover dilakukan melalui observasi website lama, dan wawancara dengan CEO dan staf marketing. Tahap Define digunakan untuk merumuskan kebutuhan sistem. Pada tahap Develop, peneliti membuat wireframe dan mockup yang disesuaikan berdasarkan hasil validasi. Tahap Deliver menjadi proses finalisasi desain yang siap untuk diimplementasikan. Implementasi dilakukan melalui platform WordPress dengan bantuan plugin seperti Elementor, Blocksy, dan WPForms. 

    Evaluasi dilakukan menggunakan metode usability testing berdasarkan lima indikator dari Nielsen, yaitu Learnability, Efficiency, Memorability, Error, dan Satisfaction, yang diukur melalui kuesioner kepada lima pelanggan tetap CV SAS. Hasil pengujian menunjukkan rata-rata skor sebesar 3,68 dari skala 4, yang dikategorikan Sangat Baik, sehingga dapat disimpulkan bahwa website telah memenuhi aspek usability dan siap digunakan sebagai media informasi dan promosi perusahaan.

Kata kunci: Redesign Website, Double Diamond, SDLC Prototyping, WordPress, Usability Testing.

    This study aims to redesign the website of CV Sentosa Abadi Steel to improve visual quality, accessibility of information, and user satisfaction. The design process adopts the Double Diamond framework, which consists of four stages: Discover, Define, Develop, and Deliver. In addition, the development process follows the Software Development Life Cycle (SDLC) with the Prototyping model, which emphasizes iterative refinement based on stakeholder feedback. In the Discover stage, the researcher conducted observations of the previous website, interviews with the company’s CEO and marketing staff, and literature review. The Define stage was used to formulate system requirements. During the Develop phase, wireframes and mockups were created and improved based on validation results. The Deliver stage finalizes the design to be implemented. Implementation was carried out using the WordPress platform, supported by plugins such as Elementor, Blocksy, and WPForms.

    Usability evaluation was conducted using usability testing based on Nielsen’s five indicators: Learnability, Efficiency, Memorability, Error Prevention, and Satisfaction. The assessment involved five of the company’s regular customers as respondents. The results showed an average score of 3.68 out of 4, categorized as Very Good. These findings indicate that the redesigned website meets usability standards and is ready to be used as a digital platform for corporate information and promotion.

Keywords: Website Redesign, Double Diamond, SDLC Prototyping, WordPress, Usability Testing.