PERAN INTERNET DAN MODAL SOSIAL DALAM MENUNJANG EKSISTENSI AMPO SEBAGAI MAKANAN TRADISIONAL KHAS TUBAN

THE ROLE OF INTERNET AND SOCIAL CAPITAL IN SUPPORTING THE EXISTENCE OF AMPO AS A TRADITIONAL FOOD TYPICAL OF TUBAN

Studi ini bertujuan untuk mengidentifikasi eksistensi ampo sebagai makanan tradisional khas Tuban. Peneliti mendeskripsikan eksistensi ampo menggunakan pengumpulan data melalui wawancara dan observasi online. Pengumpulan data dilakukan peneliti melalui wawancara tidak terstruktur dan observasi online di Shopee. Data didapat dari wawancara penjual ampo online dan pengrajin ampo. Selain itu, data juga didapat melalui observasi pada sosial media seperti Tiktok, Youtube, Twitter, dan salah satu marketplace yaitu shopee. Peneliti menggunakan teori virtual self atau diri virtual Ben Agger. Hasilnya, peneliti menemukan bahwa melalui internet ampo terjaga eksistensinya. Berkat adanya internet masyarakat mengetahui fungsi ampo, yaitu sebagai bahan pelengkap sesaji, bahan yang dipercaya sebagai obat, makanan ngidam ibu hamil, dan penghilang pahit daun pepaya. Selain itu, masyarakat mampu memanfaatkan internet menjadi ruang agar bisa berdaya. Salah satunya yaitu dengan memanfaatkan ampo untuk dijual online. Peneliti menyimpulkan bahwa ampo memiliki makna dan simbol, sehingga hingga saat ini masih banyak masyarakat yang mencari ampo.

Kata kunci: Ampo, internet, modal sosial

This study aims to identify the existence of ampo as a traditional food typical of Tuban. Researchers described the existence of ampo using data collection through interviews and online observation. Data collection was carried out by researchers through unstructured interviews and online observations on Shopee. Data was obtained from interviews of online ampo sellers and ampo craftsmen. In addition, data is also obtained through observations on social media such as Tiktok, Youtube, Twitter, and one of the marketplaces, namely shopee. Researchers used Ben Agger's virtual self theory. As a result, researchers found that through the internet ampo maintained its existence. Thanks to the internet, people know the function of ampo, which is as a complementary ingredient for offerings, ingredients that are believed to be medicine, cravings for pregnant women, and bitter remover of papaya leaves. In addition, people are able to use the internet as a space to be empowered. One of them is by utilizing ampo to sell online. Researchers concluded that ampo has meanings and symbols, so until now there are still many people who are looking for ampo.

Keywords: Ampo, internet, social capital