Tujuan penelitian ini adalah untuk menganalisis apakah terdapat pengaruh antara Corporate Identity terhadap keputusan menggunakan produk simpanan mudharabah khusus pelajar di BMT Madani Sepanjang, Sidoarjo. Jenis penelitian ini yaitu kuantitatif asosiatif. Populasi yang digunakan sebanyak 400 orang, sedangkan sampel yang digunakan sebanyak 200, penentuan jumlah tersebut menggunakan teknik Non Probability Sampling. Metode pengumpulan data menggunakan metode wawancara, observasi dan kuisioner atau angket. Metode analisis data menggunakan analisis linier sederhana. Hasil yang didapat menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara Corporate Identity terhadap keputusan menggunakan produk simpanan mudharabah khusus pelajar. Adapun pengaruh variabel Corporate Identity terhadap variabel keputusan sebesar 36,8%, sedangkan 63.2% dipengaruhi oleh variabel lain.

The purpose of this study was to analyze whether there is an influence between Corporate Identity on the decision to use mudharabah savings products specifically for students in BMT Madani Sepanjang, Sidoarjo. This type of research is associative quantitative. The population used as many as 400 people, while the sample used as many as 200, the determination of the data using the Non Probability Sampling technique. The data collection method using  interview, observation and questionnaire. The data analysis method uses simple linear analysis. The results obtained indicate that there is a positive and significant influence between Corporate Identity on the decision to use mudharabah savings products specifically for students. The influence of the Corporate Identity variable on the decision variable is 36.8%, while 63.2% is influenced by other variables.