KELAYAKAN MEDIA PEMBELAJARAN MARKET LEARNING BERBASIS DIGITAL PADA MATA KULIAH STRATEGI PEMASARAN
FEASIBILITY of MARKET LEARNING DIGITAL BASED MEDIA in MARKETING STRATEGY COURSE
Penelitian ini bertujuan untuk mengetahui kelayakan media pembelajaran Market Learning berbasis digital yang dikembangkan menggunakan Articulate Storyline 3 ditinjau berdasarkan validitas dan kepraktisan. Validitas diketahui berdasarkan pada hasil validasi konstruk dan validasi isi, sedangkan kepraktisan berdasarkan pada angket respon peserta didik. subjek dalam penelitian ini adalah mahasiswa program studi Pendidikan Tata Niaga angkatan 2018 semester 4. Metode yang digunakan dalam penelitian ini adalah 4D yakni define, design, develop, disseminate), dan dibatasi sampai pada tahapan pengembangan (develop). Hasil validasi ahli materi sebesar 80% dan validasi ahli media sebesar 88,8%. Hasil respon peserta didik sebesar 81,8% untuk uji coba kelompok kecil dan 78,7% untuk uji coba kelompok besar. Sehingga media pembelajaran Market Learning berbasis digital dapat dikatakan layak berdasarkan pada validitas dan kepraktisan.
This research aims to determine the feasibility of digital-based Market Learning media developed using Articulate Storyline 3 reviewed based on validity and practicality. Validity is known based on the results of construct validation and content validation, while practicality is based on students' questionnaire responses. The subjects in this research were 4th semester students from 2018 class of the Business Administration Education study program. The method used in this research was 4D namely define, design, develop, disseminate), and be limited to the development stage. The results of the content expert validation were 80% and the media expert validation was 88.8%. The results of students' responses amounted to 81.8% for small group trials and 78.7% for large group trials. So that learning media based on Market Learning can be said to be feasible based on validity and practicality.