DESAIN DAN PENGEMBANGAN PROTOTYPE WEBSITE JASA TUKANG MENGGUNAKAN METODE USER CENTERED DESIGN (UCD)

(STUDI KASUS PT SEMEN INDONESIA DISTRIBUTOR)

DESIGN AND DEVELOPMENT OF A PROTOTYPE WEBSITE FOR HANDISERVANT SERVICES USING THE USER-CENTERED DESIGN (UCD) METHOD

(CASE STUDY OF PT SEMEN INDONESIA DISTRIBUTOR)

Kemajuan teknologi informasi, terutama dalam layanan berbasis digital, telah menciptakan peluang bisnis potensial, termasuk dalam penyediaan jasa tukang yang mudah diakses oleh masyarakat. Hal ini mendorong PT Semen Indonesia Distributor untuk mengembangkan bisnis baru di bidang penyediaan jasa tukang. Untuk mempermudah akses dan interaksi masyarakat, diperlukan sebuah website yang berfungsi sebagai portal layanan informasi jasa tukang. Oleh karena itu, prototype ini dirancang untuk membantu pengguna memilih jasa tukang yang tepat dan memberikan informasi terkait layanan, harga, dan lokasi tukang. Metode User Centered Design UCD digunakan untuk memastikan desain website sesuai dengan kebutuhan dan kenyamanan pengguna, serta memberikan interaksi yang lebih efisien.

Penelitian ini menggunakan pendekatan research and development (R&D) dengan tingkat kesiapan teknologi (TKT) 6. Pengumpulan data dilakukan melalui observasi dan wawancara terhadap lima Narasumber dari divisi information communication technology dan digital marketing PT SID. Berdasarkan hasil analisis kebutuhan, prototype dikembangkan menggunakan tools Figma, mulai dari pembuatan wireframe hingga high fidelity prototype. Evaluasi dilakukan menggunakan metode Black Box Testing untuk menguji fungsionalitas pada halaman utama seperti Beranda, Jasa kami, produk, profil, artikel, dan pilih kami, dan hasilnya menunjukkan bahwa seluruh fitur telah berjalan sesuai spesifikasi yang ditentukan dan sesuai harapan user.

Kata kunci : Prototype, User Centered Design (UCD), blackbox testing, website jasa tukang.

Advances in information technology, especially in digital-based services, have created potential business opportunities, including in the provision of handyman services that are easily accessible to the public. This has encouraged PT Semen Indonesia Distributor to develop a new business in the provision of handyman services. To facilitate public access and interaction, a website is needed that functions as a portal for information services for handyman services. Therefore, this prototype is designed to help users choose the right handyman services and provide information related to services, prices, and locations of handymen. The User Centered Design UCD method is used to ensure that the website design is in accordance with user needs and convenience, and provides more efficient interactions.

This study uses a research and development (R&D) approach with a technology readiness level (TKT) of 6. Data collection was carried out through observation and interviews with five respondents from the information communication technology and digital marketing divisions of PT SID. Based on the results of the needs analysis, the prototype was developed using the Figma tool, starting from making wireframes to high fidelity prototypes. The evaluation was carried out using the Black Box Testing method to test the functionality on the main pages such as Home, Our services, products, profiles, articles, and choose us, and the results showed that all features had run according to the specified specifications and according to user expectations.

Keywords : Prototype, User Centered Design (UCD), blackbox testing, handyman service website.