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Strategi Media Relations Telkom Surabaya dalam Mempublikasikan IndiHome Sebagai Licensed IPTV Broadcaster Piala Dunia 2018

Kode Dokumen : 0052/FISH-KOM/2020

Penulis Utama : ANDIN FITRA JAMALUDIN

NIM Penulis Utama: 14041184047

Tahun : 2020

Judul ID :

Strategi Media Relations Telkom Surabaya dalam Mempublikasikan IndiHome Sebagai Licensed IPTV Broadcaster Piala Dunia 2018

Judul EN :

Telkom Surabaya's Media Relations Strategy in Publishing IndiHome as a Licensed IPTV Broadcaster for the 2018 World Cup

Sumber : UNESA - Fakultas Ilmu Sosial dan Ilmu Politik - Jurusan S1 Ilmu Komunikasi - 14041184047 - 2020

Jenis Dokumen : Skripsi

Abstrak ID :

Abstrak

Tugas. utama dari. public relations. adalah melakukan. media relations. untuk mempublikasikan. produk atau. kebijakan dari. perusahaan. IndiHome. sebagai salah. satu produk. Telkom Indonesia. secara resmi. menjadi. licensed IPTV broadcaster. dari ajang. kompetisi sepak. bola terbesar. yaitu piala dunia 2018. Public relations Telkom Indonesia berperan. aktif dalam. proses publikasi, IndiHome sebagai. licensed IPTV broadcaster. piala dunia 2018, salah satunya. melalui media. relations. Di Surabaya. melalui cabang. wilayah Telkom. Surabaya, public relations Telkom Surabaya. melakukan berbagai. proses publikasi. dengan memanfaatkan. media relations. Publikasi yang. dilakukan oleh. Telkom Surabaya. menarik minat. peneliti untuk. melakukan penelitian. dengan tujuan. mengetahui strategi. media relations Telkom Surabaya dalam. mempublikasikan IndiHome sebagai. lincensed IPTV broadcaster. piala dunia 2018. Penelitian jenis. deskriptif dengan. menggunakan metode. pendekatan kualitatif. ini menunjukkan. hasil bahwa. strategi media. relations yang dilakukan. Telkom Surabaya adalah. strategi komunikasi. public relations yang. dibangun bersama. media yaitu dengan. by serving the media, by establishing a reputationfor reability, by supplying good copy, by coorperations in providing material, by providing verification, by building personal relationship with the media. Dari hasil tersebut. dapat disarankan. agar Telkom Surabaya mendukung penuh. setiap kegiatan. public relations, agar setiap. informasi yang. diberikan kepada. media dapat tersalurkan. secara maksimal. kepada masyarakat kota. Surabaya. Dan saran. untuk public relations. Telkom Surabaya agar. lebih mempersiapkan setiap. informasi kepada. khalayak supaya. dapat diterima. dengan mudah.

Kata Kunci: Strategi Media Relations, Telkom Surabaya, Publikasi

Abstrak EN :

Abstract

The main. task of public. relations is to carry. out media relations to publish. the products or policies. of the company. IndiHome as a product. of Telkom Indonesia has officially. become a licensed IPTV broadcaster. from the biggest. soccer competition. event, the 2018 world cup. Public relations. Telkom Indonesia plays. an active role in the. IndiHome publication process. as a licensed IPTV broadcaster. for the 2018 world cup, one of. which is through. media relations. In Surabaya, through. the Telkom Surabaya. branch, public relations. Telkom Surabaya carries. out various publication. processes using. media relations. Publications. conducted by Telkom Surabaya. attracted researchers. to conduct research. with the aim of knowing. the media relations strategy of Telkom Surabaya in publishing. IndiHome as a lincensed IPTV broadcaster for the 2018 world cup. This descriptive type research using a qualitative approach method shows that the media relations strategy carried out by Telkom Surabaya is a public relations communication strategy built with the media, namely by serving the media, by establishing a reputation for reability, by supplying good copy, by cooperation in providing material, by providing verification, by building personal relationship with the media. From these results, it can be suggested that Telkom Surabaya fully supports every public relations activity, so that any information given to the media can be channeled optimally to the people of Surabaya. And suggestions for public relations Telkom Surabaya to better prepare any information to the public so that it can be received easily.

Keywords: Media Relations Strategy, Telkom Surabaya, Publication

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