Pengaruh Islamic Advertising dan Brand Trust terhadap Minat Beli Produk Hijab Elzatta pada Masyarakat Muslim di TikTok Shop 

The Influence Of Islamic Advertising And Brand Trust On Buying Interest Of Elzatta Hijab Products In Muslim Society In Tiktok Shop

Tujuan Penelitian ini yaitu untuk menganalisis pengaruh Islamic advertising dan Brand trust terhadap minat beli Produk hijab elzatta pada masyarakat muslim di TikTok Shop. Metode penelitian ini menggunakan metode kuantitatif dengan sumber data primer yang didapatkan dari penyebaran kuesioner secara online dan offline. Pengambilan sampel menggunakan teknik purposive sampling dengan jumlah 121 responden. Teknik analisis data yang digunakan yakni analisis Regresi Linier Berganda. Hasil dari penelitian ini bahwa terdapat pengaruh Islamic advertising dan Brand trust terhadap minat beli Produk hijab elzatta pada masyarakat muslim di TikTok Shop.

Kata Kunci : Islamic Advertising, Brand Trust, Minat Beli 

The aim of this research is to analyze the influence of Islamic advertising and Brand trust on the interest in buying Elzatta hijab products among Muslim communities in TikTok Shop. This research method uses a quantitative method with primary data sources obtained from distributing questionnaires online and offline. Sampling using purposive sampling technique with a total of 121 respondents. The data analysis technique used is Multiple Linear Regression analysis. The results of this study indicate that there is an influence of Islamic advertising and Brand trust on the interest in buying Elzatta hijab products among Muslim communities in TikTok Shop.influence the interest in buying Elzatta hijab products in TikTok shop.

Keyword : Islamic Advertising, Brand Trust, Purchase Intention