PENGARUH INTRINSIC MOTIVATION DAN LEARNING OUTCOMES TERHADAP STUDENT BUSINESS ONLINE INTEREST PROGRAM STUDI BISNIS DARING DAN PEMASARAN DI SMK NEGERI 1 SURABAYA 

THE INFLUENCE OF INTRINSIC MOTIVATION AND LEARNING OUTCOMES ON STUDENT BUSINESS ONLINE INTEREST ONLINE BUSINESS STUDY PROGRAM AND MARKETING AT SMK NEGERI 1 SURABAYA

Tujuan penelitian ini adalah untuk mengetahui pengaruh intrinsic motivation dan learning outcomes terhadap student business online interest program studi bisnis daring dan pemasaran di SMK Negeri 1 Surabaya. Jenis penelitian yang digunakan adalah penelitian kuantitatif. Sampel pada penelitian ini menggunakan sampel jenuh sebanyak 68 siswa. Pengumpulan data pada penelitian dilakukan secara online dengan menggunakan Google Forms yang dibagikan kepada siswa kelas XI program studi Bisnis Daring dan Pemasaran di SMK Negeri 1 Surabaya. Teknik analisis data dalam penelitian ini menggunakan analisis regresi linier berganda. Hasil penelitian menyatakan bahwa adanya pengaruh variabel intrinsic motivation (X1) terhadap variabel student business online interest (Y) dengan nilai signifikansi 0,008 < 0,05 dan adanya pengaruh variabel learning outcomes (X2) terhadap variabel student business online interest (Y) dengan nilai signifikansi 0,046 < 0,05. Secara simultan, intrinsic motivation (X1) dan learning outcomes (X2) berpengaruh positif dan signifikan terhadap student business online interest dengan nilai 0,003 < 0,05.

The purpose of this research is to find out the influence of intrinsic motivation and learning outcomes on student business online interest of programs study online business and marketing at SMK Negeri 1 Surabaya. The type of research used is quantitative research. The samples in this study used saturated samples as many as 68 students. Data collection in the study was conducted online using Google Forms that were shared with students of grade XI of programs study online business and marketing at SMK Negeri 1 Surabaya. Data analysis techniques in this study use multiple linear regression analysis. The results stated that there is an influence of intrinsic motivation (X1) variable on student business online interest (Y) variable with significance value of 0.008 < 0.05 and the influence of learning outcomes variable (X2) on student business online interest (Y) variable with significance value of 0.046 < 0.05. Simultaneously, intrinsic motivation (X1) and learning outcomes (X2) positively and significantly affect student business online interest with a value of 0.003 < 0.05.