Pola Konsumsi Teh di Desa Melikan, Kecamatan Rongkop, Kabupaten Gunung Kidul 

(Studi Kasus Dalam Perspektif Ekonomi)

Tea Consumption Patterns in Melikan Village, Rongkop District, Gunung Kidul Regency

(A Case Study From An Economic Perspective)

Penelitian ini bertujuan memahami pola konsumsi teh masyarakat Desa Melikan, Kecamatan Rongkop, Gunung Kidul, serta pengaruh pendapatan terhadap pilihan dan frekuensi konsumsi. Menggunakan pendekatan deskriptif kualitatif, data diperoleh melalui wawancara mendalam dan observasi partisipatif terhadap sepuluh informan yang dipilih dengan teknik snowball sampling. Hasil penelitian menunjukkan bahwa teh, terutama merek Serimpi, telah menjadi bagian penting dalam kehidupan sosial dan budaya masyarakat. Teh dikonsumsi rutin 2–4 kali sehari, dengan variasi rasa dan penyajian, tanpa banyak dipengaruhi perbedaan pendapatan. Kebiasaan, selera, dan nilai sosial lebih dominan dalam membentuk pola konsumsi ini. Temuan mendukung konsep konsumsi otonom dan sebagian prinsip Hukum Engel.

Kata Kunci : Teh, Konsumsi, Budaya, Tradisi, Pendapatan

This study aims to understand the tea consumption patterns of the community in Melikan Village, Rongkop District, Gunung Kidul, and to what extent income influences their choices and frequency of consumption. Using a descriptive qualitative approach, data were collected through in-depth interviews and participatory observation with ten informants selected via snowball sampling. The findings reveal that tea— especially the Serimpi brand—is an integral part of local social and cultural life. It is consumed regularly 2–4 times a day, with varied preferences in taste and serving methods. Despite income differences, consumption patterns remain consistent, driven more by habit, taste, and social values than by economic factors. These findings align with the concept of autonomous consumption and partially support Engel’s Law.

Keywords : Tea, Consumption, Culture, Social Tradition, Income