PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN FLEXIBLE WORKING ARRANGEMENT TERHADAP EMPLOYEE PERFORMANCE MELALUI JOB SATISFACTION PADA SEKTOR JASA MEDIA MASSA

THE EFFECT OF TRANSFORMATIONAL LEADERSHIP AND FLEXIBLE WORKING ARRANGEMENT ON EMPLOYEE PERFORMANCE THROUGH JOB SATISFACTION IN THE MASS MEDIA SERVICES SECTOR

Penelitian ini bertujuan untuk mengkaji pengaruh kepemimpinan transformasional dan flexible working arrangement terhadap employee performance melalui job satisfaction di sektor jasa media massa. Pendekatan penelitian ini menggunakan metode analisis kuantitatif dengan menerapkan kuesioner kepada wartawan yang berada di bawah naungan PWI Provinsi Jawa Timur. Hasil penelitian menunjukkan bahwa kepemimpinan transformasional seorang pemimpin redaksi memiliki pengaruh positif dan signifikan terhadap kinerja wartawan (journalist performance). Selain itu, kepemimpinan transformasional seorang pemimpin redaksi juga memiliki pengaruh positif dan signifikan terhadap kepuasan kerja (job satisfaction) wartawan. Flexible working arrangement juga terbukti berpengaruh positif dan signifikan terhadap kinerja wartawan. Dalam konteks ini, fleksibilitas dalam pengaturan kerja membawa dampak positif bagi wartawan dalam meningkatkan kinerja mereka. Selanjutnya, hasil penelitian menunjukkan bahwa flexible working arrangement juga berperan penting dalam meningkatkan kepuasan kerja wartawan, yang pada gilirannya berpengaruh positif dan signifikan terhadap kinerja wartawan. Namun, terdapat temuan menarik bahwa kepemimpinan transformasional tidak memiliki pengaruh langsung terhadap kinerja wartawan melalui kepuasan kerja. Hal ini menunjukkan bahwa ada faktor-faktor lain yang mempengaruhi hubungan antara kepemimpinan transformasional seorang pemimpin redaksi, kepuasan kerja, dan kinerja wartawan. Dalam keseluruhan, hasil penelitian ini memberikan pemahaman yang lebih baik tentang pentingnya kepemimpinan transformasional dan flexible working arrangement dalam meningkatkan kinerja karyawan melalui kepuasan kerja di sektor jasa media massa. Hasil ini dapat menjadi pedoman bagi perusahaan media massa dalam meningkatkan strategi manajemen sumber daya manusia mereka guna mencapai kinerja yang lebih baik melalui kepuasan kerja wartawan.

Kata kunci: kepemimpinan transformasional, flexible working arrangement, kinerja karyawan, kepuasan kerja, sektor jasa media massa.

This study aims to examine the effect of transformational leadership and flexible working arrangements on employee performance through job satisfaction in the mass media services sector. This research approach uses quantitative analysis methods by applying questionnaires to journalists who are under the auspices of PWI East Java Province. The results of the study show that the transformational leadership of an editor-in-chief has a positive and significant influence on the performance of journalists. In addition, the transformational leadership of an editor-in-chief also has a positive and significant influence on journalist job satisfaction. The flexible working arrangement has also proven to have a positive and significant impact on journalist performance. In this context, flexibility in work arrangements has a positive impact on journalists in improving their performance. Furthermore, the results of the study show that the flexible working arrangement also plays an important role in increasing the job satisfaction of journalists, which in turn has a positive and significant effect on the performance of journalists. However, there are interesting findings that transformational leadership does not have a direct influence on the performance of journalists through job satisfaction. This shows that there are other factors that influence the relationship between the transformational leadership of an editor-in-chief, job satisfaction, and journalist performance. Overall, the results of this study provide a better understanding of the importance of transformational leadership and flexible working arrangements in improving employee performance through job satisfaction in the mass media services sector. These results can be a guideline for mass media companies in improving their human resource management strategy in order to achieve better performance through journalist job satisfaction.

Keywords: transformational leadership, flexible working arrangement, employee performance, job satisfaction, mass media service sector.