ANALISIS USER EXPERIENCE PADA GAME AMONG US DENGAN MENGGUNAKAN GAME-DESIGN FACTORS QUESTIONNAIRE 

USER EXPERIENCE ANALYSIS ON THE AMONG US GAME BY USING GAME-DESIGN FACTORS QUESTIONNAIRE

Among Us merupakan sebuah permainan digital dengan genre Asymmetrical Multiplayer Social Deduction Game. Diproduksi pada 2018 oleh Innersloth yang merupakan developer asal Amerika. Kesuksesannya yang tinggi serta bagaimana Among Us memengaruhi aspek sosial, budaya dan psikologis masyarakat khususnya di Indonesia mendorong terlaksananya penelitian ini dengan tujuan untuk menilai kualitas permainan dan menjelaskan fenomena dari perspektif User Experience dan Hierarchy of Needs guna memberi pengetahuan baru dalam memahami fenomena dan pengalaman pengguna terhadap permainan digital di ranah desain. Penelitian ini menggunakan metode kuantitatif deskriptif dengan menyebarkan kuesioner Game-Design Factors. Teknik pengambilan data yang digunakan adalah Nonprobability Sampling dengan jenis Purposive Sampling. Hasil dari penelitian ini memaparkan bahwa Among Us memang memiliki penilaian yang tinggi pada faktor Game Goals, Game Mechanism, Interaction, Game Fantasy, Sensation, Challenges, dan Sociality. Sedangkan faktor Freedom, Narrative, Game Value, Mystery dan Flow dinilai menjadi kekurangan permainan ini. Kemudian, Among Us mampu memenuhi kebutuhan fisiologis, cinta atau kepemilikan, penghargaan diri, dan aktualisasi diri dengan cukup baik namun kurang menonjol pada kebutuhan akan keamanan. Kesimpulan ini dapat ditarik melalui analisis teori kebutuhan pada tiap-tiap variabel pada masing-masing faktor yang ada pada Game-Design Factors Questionnaire. Disarankan agar pada penelitian selanjutnya dapat menambahkan sumber data lain agar dapat dianalisis lebih dalam.

Among Us is a digital game with the Asymmetrical Multiplayer Social Deduction Game genre. Produced in 2018 by Innersloth which is an American developer. Its high success and how Among Us influences the social, cultural and psychological aspects of society, especially in Indonesia, prompted this research to be carried out with the aim of assessing the quality of the game and explaining the phenomenon from the perspective of User Experience and Hierarchy of Needs in order to provide new knowledge in understanding the phenomenon and user experience of digital games in the design realm. This research uses descriptive quantitative method by distributing Game-Design Factors questionnaire. The data collection technique used is Nonprobability Sampling with the type of Purposive Sampling. The results of this study explain that Among Us does have a high rating on the Game Goals, Game Mechanism, Interaction, Fantasy Game, Sensation, Challenges, and Sociality factors. Meanwhile, Freedom, Narrative, Game Value, Mystery and Flow factors are considered to be the weakness of this game. Then, Among Us is able to meet the physiological needs, love or belonging, self-esteem, and self-actualization quite well but less prominent in the need for security. This conclusion can be drawn through analysis of the Hierarchy of Needs on each variable in each of the factors in the Game-Design Factors Questionnaire. It is recommended that further research can add other data sources so that they can be analyzed more deeply.