PENGGUNAAN E-LEARNING UNIVERSITAS NEGERI SURABAYA PADA MAHASISWA FEB ANGKATAN 2023 DAN 2024: ANALISIS MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL (TAM)

THE USE OF E-LEARNING AT SURABAYA STATE UNIVERSITY FOR FEB STUDENTS CLASS OF 2023 AND 2024: AN ANALYSIS USING THE TECHNOLOGY ACCEPTANCE MODEL (TAM)

Penggunaan e-learning menjadi salah satu alternatif dalam mendukung kegiatan perkuliahan di era digital, termasuk di lingkungan Fakultas Ekonomika dan Bisnis (FEB) Universitas Negeri Surabaya. Sebagian mahasiswa belum memanfaatkan e-learning secara menyeluruh dalam proses pembelajaran. Kondisi ini dilihat berdasarkan kecenderungan mahasiswa hanya menggunakan e-learning untuk keperluan pengumpulan tugas, tanpa memaksimalkan fitur pendukung pembelajaran lain seperti akses materi, forum diskusi, dan kuis daring. Penelitian ini bertujuan untuk menjelaskan pengaruh Perceived Usefulness, Perceived Ease of Use dan Attitude Toward Using terhadap Behavioral Intention to Use e-learning pada mahasiswa FEB Unesa Angkatan 2023/2024 dengan menggunakan pendekatan Technology Acceptance Model. Metode yang digunakan adalah kuantitatif asosiatif dengan teknik analisis Structural Equation Modeling berbasis Partial Least Square (SEM-PLS) menggunakan SmartPLS 4.0. Sampel dalam penelitian ini sebanyak 375 mahasiswa/i angkatan 2023 dan 2024 dari seluruh prodi di FEB Unesa. Hasil penelitian menunjukkan bahwa Perceived Usefulness dan Perceived Ease of Use secara signifikan berpengaruh terhadap Attitude Toward Using, yang selanjutnya berpengaruh terhadap Behavioral Intention to Use dalam menggunakan e-learning. Dengan demikian, diperlunya adanya peningkatan pada pemanfaatan e-learning secara optimal dan perlu dikembangkan sistem yang lebih mudah digunakan dan mampu memberikan manfaat nyata dalam mendukung proses belajar mahasiswa/i. Pemanfaatan e-learning secara optimal mencakup penggunaan yang aktif, konsisten, dan tidak terbatas hanya pada satu fitur saja. Mahasiswa diharapkan memanfaatkan berbagai fasilitas pembelajaran yang tersedia secara maksimal agar e-learning dapat benar-benar berfungsi sebagai media utama dalam proses perkuliahan.

Kata Kunci: E-learning, Technology Acceptance Model (TAM), Perceived Usefulness, Perceived Ease of Use, Attitude Toward Using, Behavioral Intention to Use

The use of e-learning has become an important alternative in supporting lectures in the digital era, including within the Faculty of Economics and Business (FEB) at Universitas Negeri Surabaya. Some students have not yet fully utilized e-learning in the learning process. This condition is reflected in their tendency to use the platform merely for assignment submission without maximizing other available features such as accessing course materials, participating in discussion forums, and engaging in online quizzes. This study aims to explain the influence of Perceived Usefulness, Perceived Ease of Use, and Attitude Toward Using on Behavioral Intention to Use e-learning among FEB Unesa students from the 2023 and 2024 cohorts using the Technology Acceptance Model approach. The method applied is associative quantitative with analysis techniques based on Structural Equation Modeling using Partial Least Square (SEM-PLS) through SmartPLS 4.0. The sample consists of 375 students from all study programs in FEB Unesa. The results show that Perceived Usefulness and Perceived Ease of Use have a significant influence on Attitude Toward Using, which subsequently affects Behavioral Intention to Use e-learning. Therefore, there is a need to improve the optimal use of e-learning and to develop a system that is easier to use and able to provide tangible benefits in supporting students' learning processes. Optimal use of e-learning refers to active, consistent, and comprehensive engagement with the platform, not limited to a single function. Students are expected to utilize the various learning features available to ensure that e-learning functions as a primary medium in the learning process rather than merely a complementary tool. 

Keywords: E-learning, Technology Acceptance Model (TAM), Perceived Usefulness, Perceived Ease of Use, Attitude Toward Using, Behavioral Intention to Use