PENGARUH SELF-EFFICACY, FINANCIAL LITERACY, DAN PERSEPSI RISIKO TERHADAP KEPUTUSAN INVESTASI (STUDI PADA MAHASISWA FAKULTAS EKONOMIKA DAN BISNIS UNIVERSITAS NEGERI SURABAYA)

THE INFLUENCE OF SELF-EFFICACY, FINANCIAL LITERACY, AND RISK PERCEPTION ON INVESTMENT DECISIONS (STUDY ON STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, STATE UNIVERSITY OF SURABAYA)

Penelitian ini bertujuan untuk menganalisis pengaruh self-efficacy, financial literacy, dan persepsi risiko terhadap keputusan investasi pada mahasiswa FEB UNESA. Penelitian ini menggunakan pendekatan kuantitatif, populasi terdiri dari mahasiswa FEB UNESA angkatan 2021, 2022, dan 2023 dengan 373 mahasiswa sebagai sampel. Data primer dikumpulkan melalui survei kuisioner, kemudian pengujian validitas dan reliabilitas, serta pengujian hipotesis dilakukan dengan model analisis PLS-SEM menggunakan perangkat lunak SmartPLS 4. Hasil penelitian menunjukkan bahwa self-efficacy, financial literacy dan persepsi risiko berpengaruh positif terhadap keputusan investasi. Hasil ini menunjukkan bahwa mahasiswa dengan kepercayaan diri tinggi, literasi keuangan baik, dan pemahaman risiko yang baik akan mendorong mahasiswa lebih aktif, rasional, dan bijak dalam mengelola investasi.

Kata Kunci: Self-efficacy, Financial Literacy, Persepsi Risiko, dan Keputusan Investasi

This study aims to analyze the effect of self-efficacy, financial literacy, and risk perception on investment decisions in FEB UNESA students. This study uses a quantitative approach, the population consists of FEB UNESA students in 2021, 2022, and 2023 with 373 students as samples. Primary data was collected through a questionnaire survey, then validity and reliability testing, and hypothesis testing were carried out with the PLS-SEM analysis model using SmartPLS 4 software. The results showed that self-efficacy, financial literacy and risk perception had a positive effect on investment decisions. These results indicate that students with high self-confidence, good financial literacy, and a good understanding of risk will encourage students to be more active, rational, and wise in managing investments.

Keywords: Self-efficacy, Financial Literacy, Risk Perception, and Investment Decision