PENGEMBANGAN MOTION GRAPHIC VIDEO MATERI PRINSIP MEMORI PADA MATA KULIAH DESAIN PESAN UNTUK MENINGKATKAN HASIL BELAJAR MAHASISWA PRODI S1 TEKNOLOGI PENDIDIKAN UNIVERSITAS NEGERI SURABAYA

DEVELOPMENT OF MOTION GRAPHIC VIDEO MATERIAL PRINCIPLES OF MEMORY IN THE MESSAGE DESIGN COURSE TO IMPROVE LEARNING OUTCOMES OF EDUCATIONAL TECHNOLOGY S1 PRODUCT STUDENTS SURABAYA STATE UNIVERSITY

Tujuan penelitian pengembangan ini adalah untuk mengetahui kelayakan dan keefektifan media motion graphic video materi prinsip memori guna mengatasi keterbatasan media dan membantu mempermudah proses perkuliahan di jurusan Teknologi Pendidikan Unesa. Model pengembangan yang digunakan adalah model ADDIE dengan tahapan, meliputi: A (Analisis), D (Desain), D (Pengembangan), I (Implementasi), E (Evaluasi).

Teknik pengumpulan data yang digunakan adalah wawancara, angket, dan tes. Lalu teknik analisis data angket menggunakan skala likert, dan teknik analisis data tes menggunakan uji-t independent t-test. Desain penelitian yang digunakan adalah desain pre-test post-test control group, yang terdiri dari dua kelas yaitu kelompok eksperimen dan kelompok kontrol, dengan sasaran penelitian yaitu mahasiswa S1 Teknologi Pendidikan Unesa angkatan 2023, sejumlah 54 mahasiswa.

Adapun hasil kelayakan media motion graphic video diperoleh dari angket hasil ahli materi sebesar 93%, ahli desain pembelajaran 92%, ahli media 90,66%, uji coba perorangan 92,66%, uji coba kelompok kecil 82,8%, dan uji coba kelompok besar 84,2%. Kemudian hasil analisis data pretest-posttest kelompok kontrol dan eksperimen memperoleh nilai sig. (2-tailed) sebesar 0,004 < 0,05. Sehingga Ha diterima dan Ho ditolak, sedangkan pada perhitungan rerata tes, diperoleh kelas eksperimen memiliki peningkatan yang lebih tinggi daripada kelas kontrol. Yang artinya terdapat perbedaan dan peningkatan hasil belajar yang signifikan pada mahasiswa yang menggunakan media motion graphic video dibanding dengan yang menggunakan slide presentasi. Kesimpulan nya adalah media motion graphic video materi prinsip memori layak dan efektif digunakan dalam proses perkuliahan untuk meningkatkan hasil belajar mahasiswa semester 2 di jurusan Teknologi Pendidikan Universitas Negeri Surabaya.

The aim of this development research is to determine the feasibility and effectiveness of motion graphic video media with material on memory principles in order to overcome media limitations and help simplify the lecture process in Unesa's Educational Technology department. The development model used is the ADDIE model with stages, including: A (Analysis), D (Design), D (Development), I (Implementation), E (Evaluation).

The data collection techniques used were interviews, questionnaires and tests. Then the questionnaire data analysis technique uses a Likert scale, and the test data analysis technique uses the independent t-test. The research design used was a pre-test post-test control group design, which consisted of two classes, namely an experimental group and a control group, with the research target being Unesa's Bachelor of Educational Technology class of 2023, a total of 54 students.

The results of the feasibility of motion graphic video media were obtained from a questionnaire of 93% of material experts, 92% of learning design experts, 90.66% of media experts, 92.66% of individual trials, 82.8% of small group trials, and 82.8% large group 84.2%. Then the results of the pretest-posttest data analysis for the control and experimental groups obtained a sig value. (2-tailed) of 0.004 < 0.05. So Ha was accepted and Ho was rejected, while in calculating the test average, it was found that the experimental class had a higher increase than the control class. This means that there are significant differences and improvements in learning outcomes for students who use motion graphic video media compared to those who use presentation slides. The conclusion is that motion graphic video media material on memory principles is feasible and effective for use in the lecture process to improve the learning outcomes of second semester students in the Department of Educational Technology, Surabaya State University.