Penelitian dan pengembangan ini dilakukan dengan tujuan menghasilkan e-flipbook interaktif menggunakan strategi conceptual change yang layak digunakan sebagai media reduksi miskonsepsi yang dialami peserta didik pada materi laju reaksi. Kelayakan ditinjau berdasarkan kriteria validitas, kepraktisan, dan keefektifan. Metode yang diaplikasikan pada penelitian ini adalah reseacrh and development (R&D) dengan model ADDIE, namun tanpa menggunakan tahap implementasi dengan skala besar. Uji coba terbatas dilakukan terhadap subjek uji coba sebanyak 15 peserta didik di SMA Negeri 1 Puri yang terindikasi miskonsepsi di sub konsep definisi laju reaksi, faktor luas permukaan, faktor suhu, dan faktor katalis. Rincian hasil penelitian sebagai berikut: data validasi memperoleh modus skor validasi isi dan validasi konstruk  4 per aspek dengan kategori valid; data kepraktisan yang dihasilkan dari angket respon peserta didik memperoleh nilai sebesar 92% dengan kategori sangat praktis dan hasil observasi aktivitas peserta didik sebesar 91,54% dengan kategori sangat praktis; serta data keefektifan memperoleh persentase pergeseran miskonsepsi ke paham konsep sebesar 88% dengan kategori sangat efektif. Berdasarkan hasil validitas, kepraktisan, dan keefektifan sehingga e-flipbook interaktif menggunakan strategi conceptual change layak diaplikasikan sebagai media reduksi miskonsepsi peserta didik pada materi laju reaksi dengan memenuhi kategori standar validitas, kepraktisan, dan keefektifan.

This research and development was conducted with the purpose to obtain an interactive e-flipbook using the conceptual change strategy that is feasible to use for reducing student misconceptions on the topic of reaction rates. The feasibility was assessed based on the category of validity, practicality, and effectiveness. This study utilized Research and Development (R&D) method with the ADDIE model, but without using the implementation stage on a large scale. The observations were carried out on 15 students of SMA Negeri 1 Puri who had misconceptions about the sub-concept of the definition of reaction rates, surface area factor, temperature factor, and catalyst factor. The details of experimental results include: The validation data obtained a mode score of ≥4 in each aspect of both content and construct validity, categorized as valid; the practicality data collected from the questionnaire responses of the students yielded a percentage of 92%, categorized as highly practical. Similarly, the observation result of student activities achieved a percentage of 91.54%, also categorized as highly practical; The effectiveness data achieved a percentage of 88% for the shift from misconceptions to conceptual understanding, categorized as highly effective. According to the result regarding validity, practicality, and effectiveness, the interactive e-flipbook with conceptual change strategy is feasible to reduce student misconceptions in the topic of reaction rates, due to its compliance with the standards of validity, practicality, and effectiveness.