PENGEMBANGAN E-MODUL DENGAN FLIPBOOK MAKER KD 3.6 MENGANALISIS PERILAKU KONSUMEN DALAM BISNIS RITEL KELAS XI BDP DI SMK NEGERI 2 TUBAN

DEVELOPMENT OF E-MODULE USING FLIPBOOK MAKER KD 3.6 ANALYZING CONSUMER BEHAVIOR IN THE RETAIL BUSINESS OF THE CLASS XI BDP IN SMK NEGERI 2 TUBAN

Penelitian ini bertujuan guna mengetahui proses pengembangan, kelayakan, respon peserta didik terhadap e-modul dengan flipbook maker KD 3.6 menganalisis perilaku konsumen dalam bisnis ritel kelas XI BDP SMK Negeri 2 Tuban. Metode penelitian menggunakan R&D (Research and Development) dengan model pengembangan 4-D dari Thiagarajan yaitu Define, Design, Develop, & Disseminate. Namun dikembangkan hingga Develop. Instrumen penelitian berupa lembar validasi ahli materi, validasi ahli bahasa, validasi ahli media, serta angket respon peserta didik. Subjek penelitian ini yaitu peserta didik kelas XI BDP-1 SMK Negeri 2 Tuban. Perolehan penelitian menunjukkan bahwa e-modul mendapatkan persentase 82% kriteria sangat layak. Hasil persentase diperoleh berdasarkan validasi materi 82%, validasi bahasa 74,2%, dan validasi media 90%. Respon peserta didik melalui uji coba terbatas & uji coba lapangan yang masing-masing memperoleh persentase 89,5% dan 88,5%.

Kata Kunci : E-modul, Flipbook Maker, Menganalisis Perilaku Konsumen Dalam Bisnis Ritel.

This study aimed to find out the process of development, feasibility, student response to the e-module by making a flipbook maker to KD 3.6 analyzing consumer behavior in the retail business of the class XI BDP SMK Negeri 2 Tuban. Research method uses R&D (Research and Development) with the method 4-D development model of Thiagarajan that is  Define, Design, Develop, & Disseminate. But developed until the Develop. The instrument of used material validation sheets, language validation, media validation, and student response questionnaire. This subjects are students of class XI BDP-1 SMK Negeri 2 Tuban. The acquisition of research showed that the e-module obtains a percentage of 82% very decent criteria. The percentage results obtained based on material validation 82%, language validation 74,2%, and media validation 90%. Student responses through limited trials & field trials, each of which gets a percentage of 89,5% and 88,5%.

Keywords:. E-module, Flipbook Maker, Analyzing Consumer Behavior in the Retail Business.