Pengaruh Program Corporate Social Responsibility (CSR) PT. Semen Indonesia (Persero) Tbk. Terhadap Keberhasilan Usaha Kecil dan Menengah (UKM). (Studi pada “Usaha Kecil Menengah Mitra Binaan Semen Indonesia” di Kabupaten Gresik )

The Effect of Corporate Social Responsibility Program of PT. Semen Indonesia On Small and Medium Enterprises Succes

Di era saat ini, perkembangan industri berkembang sangat cepat. Hal tersebut dilakukan karena keberadaan perusahaan selalu berada didalam masyarakat juga perusahaan hanya mampu hidup, tumbuh serta berkembang jika mendapatkan dukungan dari masayarakat. Sebagai upaya dalam menjaga hubungan antara masyarakat dan lingkungan maka wajib melaksanakan tindakan yang sanggup memberikan tunjangan akan hal tersebut, satu di antaranya melalui pelaksanaan corporate social responsibility (CSR). Tujuan dari penelitian berikut ialah guna mengetahui seberapa besar pengaruh program CSR PT. Semen Indonesia terhadap keberhasilan usaha kecil menengah. Dengan adanya penelitian ini dilakukan pengujian analisis regresi linier berganda, uji kuesioner dan uji asumsi klasik yang menghasilkan nilai bahwa penerapan konsep profit mempunyai pengaruh secara signifikan terhadap keberhasilan usaha. Sementara itu, penerapan konsep people dan penerapan konsep planet tak mempunyai pengaruh secara signifikan terhadap keberhasilan usaha.

Kata kunci: Corporate Social Responsibility (CSR); UKM; Keberhasilan Usaha

In the current era, the development of the industry is developing very fast. This is done because the company's presence is always in the community and the company can only live, grow and develop if it gets support from the community. As an effort to maintain the relationship between the community and the environment, it is necessary to take actions that can support this, one of which is by carrying out corporate social responsibility (CSR). The purpose of this study was to determine the extent of the influence of PT Semen Indonesia's CSR program on the success of small and medium businesses. With this research, multiple linear regression analysis testing, questionnaire test and classic assumption test are carried out which results in the value that the application of the profit concept significantly influences business success. While the application of the concept of people and the application of the concept of the planet does not significantly influence the success of the business.

Keywords: Corporate Social Responsibility (CSR); SMEs; business success