PENERAPAN ILUSTRASI DAMAR KURUNG PADA MEDIA MERCHANDISE SEBAGAI PENGENALAN BUDAYA KABUPATEN GRESIK

APPLICATION OF DAMAR KURUNG ILLUSTRATION ON MERCHANDISE MEDIA AS AN INTRODUCTION TO GRESIK DISTRICT CULTURE

Kota Gresik memiliki beragam tradisi dan budaya, salah satunya yaitu Damar Kurung. Budaya ini sudah ada sejak masa Sunan Giri yang berupa tradisi menyalakan cahaya atau damar. Beberapa upaya telah dilakukan pemerintah Kota Gresik sebagai upaya pelestarian Damar Kurung antara lain melalui kegiatan Festival 1001 Damar Kurung, Tarian Damar Kurung, dan memberikan hiasan bernuansa Damar Kurung disekitar Kota Gresik. Festival ini dilakukan sebagai peringatan malam selawè pada bulan Ramadhan sebagai ucapan syukur dan berharap mendapat ridho dimalam Lailatur Qadar. Meskipun berbagai upaya telah dilakukan pemerintah Kabupaten Gresik, namun masih banyak masyarakat Gresik yang belum memahami tentang budaya Damar Kurung. Oleh karenanya perlu dirancang media untuk pengenalan budaya tersebut kepada masyarakat, khususnya generasi muda. Berdasarkan permasalahan tersebut, tujuan dari penelitian ini (1) mendeskripsikan konsep perancangan ilustrasi Damar Kurung (2) mendeskripsikan proses perancangan ilustrasi Damar Kurung. Penelitian ini menggunakan metode design thinking, dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Hasil dari penelitian ini adalah menggunakan konsep ilustrasi dengan teknik vector yang mengangkat 5 tema Damar Kurung. Proses yang digunakan dalam perancangan mengacu pada design thinking dari Kelley dan Brown yaitu empathize, define, ideate, dan prototype yang diaplikasikan pada media merchandise antara lain t-shirt, notebook, tote bag, dan tumbler.

Keywords: Budaya, Damar Kurung, Ilustrasi, Merchandise

The city of Gresik has a variety of traditions and cultures, one of which is Damar Kurung. This culture has existed since the time of Sunan Giri in the form of a tradition of turning on light or resin. Several efforts have been made by the Gresik City government as an effort to preserve Damar Kurung, among others, through the 1001 Damar Kurung Festival, Damar Kurung Dance, and providing decorations with Damar Kurung nuances around Gresik City. This festival is held as a commemoration of the night of Selawè in the month of Ramadan as an expression of gratitude and hoping to get ridho on the night of Lailatur Qadar Although various efforts have been made by the Gresik Regency government, there are still many Gresik people who do not understand the Damar Kurung culture. Therefore, it is necessary to design media to introduce this culture to the public, especially the younger generation. Based on these problems, the purpose of this study (1) is to describe the concept of designing the Damar Kurung illustration (2) to describe the process of designing the Damar Kurung illustration. This study uses themethod design thinking, with data collection techniques through interviews, observation, and documentation. The result of this research is to use the concept of illustration withtechnique vector which raises 5 themes of Damar Kurung. The process used in the design refers to design thinking Kelley and Brown's, namely empathize, define, ideate, and prototype which is applied tomedia, merchandise including t-shirts, notebooks, tote bags, and tumblers.

Keywords: Culture, Damar Kurung, Illustration, Merchandise