KUALITAS PELAYANAN POSYANDU DALAM MENINGKATKAN KESEHATAN MASYARAKAT DI DESA NGEPER  KECAMATAN PADANGAN KABUPATEN BOJONEGORO

THE QUALITY OF POSYANDU SERVICES IN IMPROVING PUBLIC HEALTH IN THE VILLAGE OF NGEPER PADANGAN SUB-DISTRICT BOJONEGORO REGENCY

Posyandu merupakan organisasi yang otonom baik secara struktural maupun finansial. Sebagai sebuah organisasi otonom posyandu sejatinya adalah wadah partisipasi masyarakat dalam pembangunan kesehatan, paling tingkat bawah yang dibentuk oleh masyarakat, dari masyarakat, dan untuk masyarakat sesuai prinsip kehidupan demokrasi. Penelitian ini bertujuan mengetahui Kualitas Pelayanan Posyandu dalam Meningkatkan Kesehatan Masyarakat Di Desa Ngeper Kecamatan Padangan  Kabupaten Bojonegoro. Penelitian ini menggunakan metode deskriptif kualitatif. Untuk memperoleh data komprehensif, informan dalam penelitian ini adalah tenaga medis dan masyarakat aktif menjadi anggota dalam posyandu. Teknik pengumpulan data dilaksanakan melalui wawancara, observasi dan dokumentasi serta dibantu dengan instrumen pendukung berupa pedoman wawancara dan pedoman observasi. Dengan focus penelitian menggunakan teori yang dikemukakan oleh Kotler dan Keller (2016:442), ada lima dimensi dari kualitas layanan. Berikut lima dimensi pelayanan dan hasil penelitian tersebut adalah 1) Reliability (Kehandalan) Posyandu Desa Ngeper mengupayakan peningkatan kualitas pelayanan melalui pembenahan standart pelayanan, 2) Tangibles (Bukti Fisik) Posyandu Desa Ngeper memberikan pelayanan yang langsung dirasakan oleh Masyarakat yaitu melalui penampilan rapi bersih dan sopan santun serta ramah, 3) Responsiveness (Kepekaan) Posyandu Desa Ngeper memberikan respon cepat dalam pelayanan kepada masyarakat sesuai dengan keluhan dan masalah masyarakat, 4) Assurance (Jaminan) Posyandu Desa Ngeper memberikan jaminan pelayanan tepat waktu, 5) Empathy (Empati) Posyandu Desa Ngeper memberikan pelayanan yang tidak membeda-bedakan antar Masyarakat dan semua mendapat hak yang sama.

Kata kunci: Posyandu, Kesehatan, Pelayanan

Posyandu is an autonomous organization both structurally and financially. As an autonomous organization, Posyandu is actually a forum for community participation in health development, at the lowest level which is formed by the community, from the community, and for the community according to the principles of democratic life. This study aims to determine the quality of Posyandu services in improving public health in Ngeper Village, Padangan District, Bojonegoro Regency. This study used descriptive qualitative method. To obtain comprehensive data, the informants in this study were medical personnel and members of the community who were active members of the posyandu. Data collection techniques were carried out through interviews, observation and documentation and assisted with supporting instruments in the form of interview guidelines and observation guidelines. With a research focus using the theory put forward by Kotler and Keller (2016: 442), there are five dimensions of service quality. The following are the five dimensions of service and the results of the research 1) Reliability (Reliability) of the Ngeper Village Posyandu seeks to improve service quality through improving service standards, 2) Tangibles (Physical Evidence) of Ngeper Village Posyandu provide services that are directly felt by the community, namely through a neat and clean appearance and courtesy and friendliness, 3) Responsiveness (sensitivity) of the Ngeper Village Posyandu providing a quick response in service to the community in accordance with complaints and problems of the community, 4) Assurance (Assurance) of the Ngeper Village Posyandu providing guarantees of timely service, 5) Empathy (Empathy) of the Posyandu Ngeper Village provides services that do not discriminate between communities and all have the same rights.

Keywords: Posyandu, Health, Services