STRATEGI KOMUNIKASI PEMASARAN EVENT ELEMENTARY SCHOOL GAMES OLEH PT. DBL INDONESIA DALAM MEMBANGUN BRAND IMAGE EVENT BARU

MARKETING COMMUNICATION STRATEGY EVENT ELEMENTARY SCHOOL GAMES BY PT. DBL INDONESIA IN 

BUILDING A NEW BRAND IMAGE EVENT 

Penelitian deskriptif dengan pendekatan kualitatif ini dengan judul: Strategi Komunikasi Pemasaran Event Elemtary School Games oleh PT. DBL Indonesia dalam Membangun Brand Image Event Baru. Penelitian ini bertujuan untuk mengetahui mengenai strategi komunikasi pemasaran event Elementary School Games (ESG) oleh PT. DBL Indonesia dalam membangun brand image event baru. Metode penelitian yang digunakan dalam penelitian ini adalah dengan metode kualitatif deskriptif. Dalam penelitian Strategi Komunikasi Pemasaran Event Elemtary School Games oleh PT. DBL Indonesia dalam Membangun Brand Image Event Baru memperoleh hasil penelitian diantaranya: Terdapat 35 peserta SD yang mengikuti event ESG di Kota Surabaya. Dari 35 peserta tersebut, mayoritas berasal dari SD di Kota Surabaya, sementara yang lainnya berada di Kota Sidoarjo, Malang, dan Mojokerto. Agenda promosi yang dilakukan oleh PT. DBL Indonesia melalui konten publikasi yang bervariatif, memanfaatkan berbagai linimasa resmi merupakan salah satu cara yang efektif pada saat event berlangsung. Hal tersebut dibuktikan dengan saat ini jumlah pengikut pada Official Account Instagram ESG PT. DBL Indonesia, memiliki 21.000 pengikut. Kemudian melalui konten twibbon secara tersiratnya, manajemen PT. DBL Indonesia melakukan ajakan secara personal dengan setiap peserta melakukan publikasi Twibbon di akun pribadi mereka. Kata Kunci: ESG, Strategi Komunikasi Pemasaran, PT. DBL Indonesia 

Descriptive research with a qualitative approach with the title: Marketing Communication Strategy Event Elementary School Games by PT. DBL Indonesia in Building a New Brand Image Event. This study aims to find out about the marketing communication strategy for the Elementary School Games (ESG) event by PT. DBL Indonesia in building a new brand image event. The research method used in this research is descriptive qualitative method. In the research on the Marketing Communication Strategy of the Elementary School Games Event by PT. DBL Indonesia in Building a New Brand Image Event obtained research results including: There were 35 elementary school participants who took part in the ESG event in the city of Surabaya. Of the 35 participants, the majority came from elementary schools in the city of Surabaya, while the others were in the cities of Sidoarjo, Malang and Mojokerto. The promotional agenda carried out by PT. DBL Indonesia, through its varied publication content, utilizing various official timelines is one of the most effective ways during the event. This is evidenced by the current number of followers on the ESG PT Instagram Official Account. DBL Indonesia, has 21,000 followers. Then implicitly through the twibbon content, the management of PT. DBL Indonesia personally invites each participant to publish Twibbon on their personal account. Keyword: ESG, Marketing Communication Stategy, PT. DBL Indonesia