PENGEMBANGAN BUKU SAKU BERBASIS EXPLICIT INSTRUCTION PADA MATA KULIAH HUBUNGAN MASYARAKAT

DEVELOPMENT OF POCKET BOOKS BASED ON EXPLICIT INSTRUCTION IN PUBLIC RELATIONS COURSES

Mata kuliah hubungan masyarakat merupakan mata kuliah berbasis pengetahuan dan keterampilan dimana di masa pandemi Covid-19 mahasiswa dituntut untuk melakukan pembelajaran mandiri di rumah. Dari sini dilakukan penelitian pendahuluan dengan hasil bahwa terdapat tingkat minat dan perspektif yang tinggi terhadap pencapaian keterampilan PR dalam mengikuti mata kuliah hubungan masyarakat, namun dalam hal ini banyak mahasiswa yang tidak memiliki buku untuk menunjang pembelajaran. Penelitian ini bertujuan untuk mengetahui efektivitas pengembangan buku saku hubungan masyarakat berbasis explicit instruction bagi mahasiswa Pendidikan Administrasi Perkantoran 2019 yang mengambil mata kuliah hubungan masyarakat. Metode yang digunakan adalah metode penelitian dan pengembangan dengan lima tahapan penelitian yaitu Analisis, Perancangan, Pengembangan, Implementasi, dan Evaluasi. Dalam melakukan penelitian instrumen pengumpulan data menggunakan lembar telaah (validasi materi, validasi grafis, dan validasi bahasa) sedangkan penilaian siswa menggunakan angket dengan beberapa aspek penilaian yaitu (aspek isi, aspek penyajian, dan aspek kebahasaan) dan selain itu itu, ada angket untuk mengukur keterampilan. Humas terbentuk karena adanya buku saku. Hasil penelitian menunjukkan respon positif dari dosen ahli dan mahasiswa dengan kategori “Sangat Baik” layak digunakan sebagai media pembelajaran mata kuliah kehumasan. Selain itu, ditemukan pula buku saku yang menjawab pandangan mahasiswa mengenai pengembangan keterampilan PR (komunikasi, manajerial, jejaring sosial, kejujuran, dan kreativitas) yang diperoleh dalam kategori “Sangat Baik”.

Kata kunci: Buku Saku, Explicit instruction, Public Relations 

The public relations course is a science and skill-based course were in the Covid-19 pandemic, students are required to do independent learning at home. From this, preliminary research was conducted with the result that there was a high level of interest and perspective on achieving PR skills in attending public relations courses, but in this case, many students did not have books to support learning. This study aims to determine the effectiveness of developing a public relations pocketbook based on explicit instruction for Office Administration Education 2019 students who take public relations courses. The method used is the research and development method with five stages of research, namely Analysis, Design, Development, Implementation, and Evaluate. In conducting the research, the data collection instrument used a study sheet (material validation, graphic validation, and language validation) while the student assessment used a questionnaire with several assessment aspects, namely (content aspects, presentation aspects, and language aspects) and besides that, there was a questionnaire to measure skills.Public relations were formed as a result of the existence of a pocketbook. The results showed a positive response from expert lecturers and students with the "Very Good" category of eligibility be used as a learning medium for public relations courses. In addition, it was found that a pocketbook answered students' perspectives regarding the development of public relations skills (communication, managerial, social networking, honesty, and creativity) which were obtained in the "Very Good" category.