Analisis Efektivitas Pendampingan Sertifikasi Halal pada Pelaku Usaha di Lingkungan Universitas Negeri Surabaya

Analysis of the Effectiveness of Halal Certification Assistance for Business Actors within the State University of Surabaya

Upaya pemerintah Republik Indonesia melalui Badan Penyelenggara Jaminan Produk Halal meluncurkan program Sertifikasi Halal program self declare khusus untuk usaha mikro dan kecil. Program sertifikasi halal tersebut melibatkan Pendamping Proses Produk Halal (PPH) yang bertanggung jawab mendampingi pelaku usaha dalam menyampaikan pernyataan kehalalan produk. Penelitian ini bertujuan untuk menganalisis efektivitas pendampingan sertifikasi halal pada pelaku usaha di lingkungan Universitas Negeri Surabaya. Penelitian ini menggunakan metode kualitatif dengan pendekatan fenomenologi menggunakan data primer dan sekunder. Hasil penelitian menunjukkan bahwa pendampingan PPH telah berkontribusi pada penerbitan sejumlah sertifikat halal bagi pelaku usaha di lingkungan Universitas Negeri Surabaya. Pendampingan sertifikasi halal pada pelaku usaha di Universitas Negeri Surabaya melalui mekanisme sosialisasi, verifikasi pelaku usaha, seleksi produk, dan pendampingan berkelanjutan telah efektif dalam aspek pencapaian tujuan dan integrasi, namun kurang dalam aspek adaptasi. 

Kata Kunci : Efektivitas, Pendampingan, Sertifikasi halal, Self Declare, Pendekatan Kualitatif

The Indonesian government effort through the Halal Product Guarantee Organizing Agency, launched the Halal Certification program, a self-declaration program specifically for micro and small businesses. The halal certification program involves a Halal Product Process Assistant who is responsible for assisting business proprietors in submitting product halal statements. This research aims to analyze the effectiveness of halal certification assistance to business proprietors within the Surabaya State University. This research uses a qualitative method with a phenomenological approach using primary and secondary data. The research results show that halal sertification assistance has contributed to the issuance of a number of halal certificates for business actors within the Surabaya State University. Halal certification assistance to business proprietors at Surabaya State University through socialization mechanisms, verification of business actors, product selection, and ongoing assistance has been effective in the aspect of achieving goals and integration, but less so in the aspect of adaptation.

Keywords: Effectiveness, Assistance, Halal Certification, Self Declare, Qualitative Approach