This study aims to determine the design process and the final
result of an avant-garde fashion design inspired by the architecture of the
Tower of London through the application of embroidery appliqué techniques. The
design was based on transformation design theory, which explains that the
visual elements of an object can be processed and translated into a new design
form without eliminating its main characteristics. In addition, avant-garde
fashion theory emphasizes the exploration of innovative forms, structures, and
creativity, while embroidery appliqué serves as a medium to strengthen visual
details and design character. The Tower of London was selected as the source of
inspiration due to its monumental, sturdy, and historical visual
characteristics, which have the potential to be transformed into an avant-garde
fashion design. This study employed a quantitative descriptive method
using the Double Diamond approach, consisting of the stages of discover,
define, develop, and deliver. Data were collected through observation and
assessment questionnaires using a 5-point Likert scale completed by observers.
The data were analyzed using descriptive statistics in the form of mean scores.The results showed that the design process was successfully
realized through the transformation of the architectural elements of the Tower
of London into structural silhouettes, decorative details, and embroidery
appliqué motifs. The final fashion design displayed monumental and artistic
characteristics in accordance with the avant-garde concept through bold
shoulder forms, voluminous skirts, and stylized motifs of towers and
architectural structures as the main visual focus. Based on the observers’ assessment,
the creativity and originality aspect obtained a mean score of 4.92, the
application of embroidery appliqué techniques obtained a mean score of 4.41,
the final product aspect obtained a mean score of 4.92, and the overall
assessment obtained a mean score of 4.75, all of which were categorized as very
good.
Keywords: Tower of London, avant-garde fashion, embroidery
appliqué, architecture, Double Diamond.