ABSTRAK

Imansari, Febrina Iqhyanul. 2019. Pengaruh Tingkat Pendapatan, Lingkungan Sosial, Faktor Psikologi, dan Literasi Ekonomi terhadap Perilaku Konsumsi Pekerja di Kelurahan Rungkut Kidul Surabaya. Tesis, Program Studi Pendidikan Ekonomi, Pascasarjana Universitas Negeri Surabaya. Pembimbing: (I) Prof. Dr. H Ady Soejoto, S.E., M.Si., dan (II) Dr. Harti, M.Si.

Kata- kata Kunci: Tingkat Pendapatan, lingkungan sosial, faktor psikologi, literasi ekonomi, perilaku konsumsi.

Penelitian ini bertujuan untuk menganalisis pengaruh tingkat pendapatan terhadap perilaku konsumsi pekerja, menganalisis pengaruh lingkungan sosial terhadap perilaku konsumsi pekerja, menganalisis pengaruh faktor psikologi terhadap perilaku konsumsi pekerja, menganalisis pengaruh literasi ekonomi terhadap perilaku konsumsi pekerja, menganalisis pengaruh tingkat pendapatan, lingkungan sosial, faktor psikologi dan literasi ekonomi terhadap perilaku konsumsi pekerja.

Penelitian ini merupakan penelitian asosiatif dengan pendekatan kuantitatif. Sampel penelitian sebanyak 103 responden para pekerja di Kelurahan Rungkut Kidul Surabaya. Teknik pengumpulan data dalam penelitian ini menggunakan angket. Analisis data menggunakan Analisis Regresi Linier Berganda.

Berdasarkan analisis data, hasil penelitian menunjukkan tingkat pendapatan berpengaruh signifikan terhadap perilaku konsumsi pekerja; lingkungan sosial tidak berpengaruh terhadap perilaku konsumsi pekerja; faktor psikologi berpengaruh signifikan terhadap perilaku konsumsi pekerja; literasi ekonomi berpengaruh signifikan terhadap perilaku konsumsi pekerja; tingkat pendapatan, lingkungan sosial, faktor psikologi, literasi ekonomi secara simultan berpengaruh terhadap perilaku konsumsi pekerja.

ABSTRACT

Imansari, Febrina Iqhyanul. 2019. Effect of Income Levels, Social Environment, Psychological Factors, and Economic Literacy on Workers' Consumption Behavior in Rungkut Kidul Urban Village, Surabaya. Thesis, Economic Education Study Program, Postgraduate, Surabaya State University. Advisor: (I) Prof. Dr. H Ady Soejoto, S.E., M.Sc., and (II) Dr. Harti, M.Sc.

Key words: Income level, social environment, psychological factors, economic literacy, consumption behavior.

This study aims to analyze the effect of income levels on employee consumption behavior, to analyze the influence of the social environment on employee consumption behavior, to analyze the influence of psychological factors on employee consumption behavior, to analyze the effect of economic literacy on employee consumption behavior, to analyze the influence of income levels social, psychological factors and economic literacy on the consumption behavior of workers in Rungkut Kidul Urban Village, Surabaya.

This quantitative approach research is associative research with a sample of 103 respondents from workers in Rungkut Kidul Urban Village, Surabaya. The data collection technique in this study used a questionnaire to determine income levels, social environment, psychological factors, economic literacy and worker consumption behavior, documentation to obtain research photos.

Based on the data analysis, it can be concluded that the income level has a negative and significant effect on the consumption behavior of workers in Rungkut Kidul Urban Village, Surabaya. The social environment has no influence on workers' consumption behavior in Surabaya Rungkut Kidul Village, Psychological Factors have a positive and significant influence on consumption behavior workers in Rungkut Kidul Urban Village Surabaya, Economic Literacy has a positive and significant influence on workers' consumption behavior in Surabaya Rungkut Kidul Village, income level variables, social environment, psychological factors, economic literacy simultaneously have an influence on the consumption behavior of workers in Rungkut Kidul Urban Village Surabaya .