PENGARUH PENGGUNAAN DIGITAL PAYMENT TERHADAP PERILAKU KONSUMSI ISLAM MASYARAKAT SURABAYA PADA MASA PANDEMI COVID-19

THE EFFECT OF THE USE OF DIGITAL PAYMENT ON ISLAMIC CONSUMPTION BEHAVIOR OF THE SURABAYA COMMUNITY DURING THE COVID-19 PANDEMIC

Selama adanya pandemi covid-19 kebiasaan masyarakat mengalami sedikit perubahan yakni hampir semua aktivitas dilakukan secara online termasuk sekolah, bekerja, maupun belanja. Untuk memenuhi kebutuhan sehari-hari masyarakat beralih menggunakan e-commerce dan sistem pembayaran menggunakan digital payment untuk menghindari bersentuhan langsung dengan uang. Penelitian ini dilakukan bertujuan untuk mengetahui pengaruh penggunaan digital payment terhadap perilaku konsumsi Islam masyarakat Surabaya pada masa pandemi covid-19. Pada penelitian ini menggunakan metode kuantitatif dengan alat ukur skala likert dengan teknik analisis data menggunakan regresi linear sederhana menggunakan SPSS 25.0. Hasil dalam penelitian ini menunjukkan bahwa penggunaan digital payment memiliki pengaruh positif dan signifikan terhadap perilaku konsumsi Islam.

During the Covid-19 pandemic, people's habits changed slightly, namely that almost all activities were carried out online including school, work, and shopping. To meet their daily needs, people have switched to using e-commerce and payment systems using digital payments to avoid direct contact with money. This study was conducted to determine the effect of the use of digital payments on the Islamic consumption behavior of the people of Surabaya during the Covid-19 pandemic. In this study using quantitative methods with a Likert scale measuring instrument with data analysis techniques using simple linear regression using SPSS 25.0. The results in this study indicate that the use of digital payments has a positive and significant effect on Islamic consumption behavior.