Pengaruh Literasi Ekonomi terhadap Niat Berwirausaha melalui Motivasi dan Self Efficacy sebagai Variabel Mediasi: Pendekatan Stimulus-Organisme-Respons

The Effect of Economic Literacy on Entrepreneurial Intention Through Motivation and Self-Efficacy as Mediating Variables: a Stimulus-Organism-Response Approach

Penelitian ini bertujuan untuk mengetahui pengaruh literasi ekonomi terhadap niat berwirausaha melalui motivasi dan self efficacy sebagai mediasi dengan pendekatan stimulus-organisme-respons pada mahasiswa FEB Unesa 2020-2021. Sampel dalam penelitian ini adalah sebanyak 284 mahasiswa dari 9 program studi. Teknik analisis data yang digunakan dengan pendekatan SEM dan model persamaan analisis PLS menggunakan software WarpPLS versi 8.0. Hasil penelitian menunjukkan bahwa literasi ekonomi berpengaruh secara positif dan signifikan terhadap niat berwirausaha. Literasi ekonomi berpengaruh positif dan signifikan meskipun lemah terhadap motivasi. Literasi ekonomi berpengaruh positif dan signifikan terhadap self efficacy. Literasi ekonomi berpengaruh positif dan signifikan terhadap niat berwirausaha melalui motivasi. literasi Lkonomi berpengaruh positif dan signifikan terhadap niat berwirausaha melalui self efficacy. Literasi ekonomi berpengaruh positif dan signifikan terhadap niat berwirausaha melalui motivasi dan self efficacy

Kata Kunci: Literasi Ekonomi, Motivasi, Niat Berwirausaha, Self Efficacy, Stimulus-Organisme-Respons

This research aims to determine the effect of economic literacy on entrepreneurial intentions through motivation and self-efficacy as mediation with a stimulus-organism-response approach for FEB Unesa 2020-2021 students. Samples in this study were 284 students from 9 study programs. The data analysis technique used with the SEM approach and the PLS analysis equation model using WarpPLS software version 8.0. The research results show that economic literacy has a positive and significant effect on entrepreneurial intentions. Economic literacy has a positive and significant although weak effect on motivation. Economic literacy has a positive and significant effect on self-efficacy. Economic literacy has a positive and significant effect on entrepreneurial intention through motivation. Economic literacy has a positive and significant effect on entrepreneurial intention through self efficacy. Economic literacy has a positive and significant effect on entrepreneurial intention through motivation and self efficacy.

Keywords: Entrepreneurial Intention, Economic Literacy, Motivation, Self Efficacy, Stimulus-Organism-Response