Pengaruh Kualitas Layanan Akademik dan Sarana Prasarana terhadap Reputasi Lembaga Pendidikan (Studi pada SMP Swasta di Kabupaten Pasuruan)

The Influence of Academic Service Quality and Infrastructure on the Reputation of Educational Institutions (A Study of Private Junior High Schools in Pasuruan Regency)

Penelitian ini bertujuan untuk menganalisis kontribusi kualitas layanan akademik dan ketersediaan sarana prasarana terhadap pembentukan reputasi lembaga pendidikan pada SMP Swasta di Kabupaten Pasuruan. Menggunakan pendekatan kuantitatif dengan sampel sebanyak 388 responden, hasil analisis regresi menunjukkan bahwa kualitas layanan akademik secara parsial berpengaruh positif dan signifikan terhadap reputasi lembaga dengan kontribusi sebesar 17,4%, yang secara dominan dipengaruhi oleh aspek empati dan profesionalisme tenaga pendidik. Sejalan dengan itu, variabel sarana prasarana memberikan kontribusi yang lebih dominan yakni sebesar 36,8%, yang mengindikasikan adanya kecenderungan penilaian reputasi berbasis aspek visual dan kelengkapan fasilitas fisik pada jenjang sekolah menengah. Secara simultan, integrasi antara layanan akademik yang prima dan dukungan infrastruktur yang memadai terbukti menjadi instrumen strategis yang secara kolektif memperkuat kredibilitas dan kepercayaan publik terhadap lembaga pendidikan swasta. Oleh karena itu, pengelola lembaga pendidikan perlu melakukan optimalisasi berkelanjutan pada manajemen fasilitas dan standar pelayanan guna mempertahankan eksistensi serta daya saing sekolah di tengah dinamika pasar pendidikan yang semakin kompetitif.

Kata Kunci: Kualitas Layanan Akademik, Sarana Prasarana, Reputasi Lembaga, SMP Swasta Kabupaten Pasuruan.

This study aims to analyze the contribution of academic service quality and infrastructure availability to the formation of educational institution reputation in private junior high schools in Pasuruan Regency. Using a quantitative approach with a sample of 388 respondents, the regression analysis results show that academic service quality partially has a positive and significant effect on institutional reputation with a contribution of 17.4%, which is predominantly influenced by the aspects of empathy and professionalism of educators. In line with this, the infrastructure variable provides a more dominant contribution of 36.8%, which indicates a tendency for reputation assessment based on visual aspects and the completeness of physical facilities at the secondary school level. Simultaneously, the integration of excellent academic services and adequate infrastructure support has proven to be a strategic instrument that collectively strengthens the credibility and public trust in private educational institutions. Therefore, educational institution managers need to continuously optimize facility management and service standards in order to maintain the existence and competitiveness of schools amid an increasingly competitive education sector.

Keywords: Academic Service Quality, Infrastructure, Institutional Reputation, Private Junior High Schools in Pasuruan Regency.