The Effect of Special Fare Ticket Prices, Officer Service Quality, and Station Physical Facilities on Decisions to Use Railway Transportation

Kereta api memiliki banyak peminat, akan tetapi saat ini persaingan yang kompetitif dengan transportasi bus dapat menyebabkan konsumen beralih menggunakan transportasi tersebut. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh harga tiket tarif khusus, kualitas pelayanan petugas, dan fasilitas fisik stasiun terhadap keputusan penggunaan jasa transportasi kereta api. Metodologi penelitian yang digunakan adalah penelitian kuantitatif dengan pendekatan survey menggunakan teknik non probability sampling. Data diambil menggunakan metode purposive sampling sebanyak 200 sampel. Teknik analisa data yang digunakan adalah regresi linier berganda dengan alat bantu SPSS (Statistic Package for Social Sciences) versi 26. Hasil penelitian menunjukan bahwa harga tiket tarif khusus dan kualitas layanan petugas stasiun berpengaruh positif signifikan terhadap keputusan pembelian sedangkan fasilitas fisik stasiun berpengaruh negatif signifikan  terhadap keputusan penggunaan kereta api. Harga tiket tarif khusus, kualitas layanan petugas, dan fasilitas fisik stasiun secara simultan berpengaruh terhadap keputusan penggunaan kereta api.  

Trains have many enthusiasts, but currently competitive competition with bus transportation can cause consumers to switch to using this transportation. This study aims to determine and analyze the effect of special fare ticket prices, officer service quality, and station physical facilities on decisions to use train transportation services. The research methodology used is quantitative research with a survey approach using non probability sampling techniques . Data was taken using a purposive sampling method of 200 samples. The data analysis technique used is multiple linear regression with SPSS (Statistical Package for Social Sciences) version 26. The results showed that the price of special fare tickets and the quality of station officer services had a significant positive effect on purchasing decisions while the station's physical facilities had a significant negative effect on train usage decisions. Special fare ticket prices, officer service quality, and station physical facilities simultaneously influence train usage decisions.